Ideal Marketing Group Stresses Interactive Marketing

Aurora, CO, September 25, 2015 (Newswire.com) - “Our team members absorb so much from planning and running our promotions,” stated Johannah T., the president of Ideal Marketing Group. “They learn a lot about engaging customers and forging long-term connections with them. However, the lessons extend far beyond those crucial areas.”

Johannah also believes project management skills get a big boost through the use of interactive methods. As she put it, “We get instant feedback when we carry out our campaigns. Our people learn quickly how to apply what they find and shift their plans. They become much better project managers by making changes while keeping their focus on larger goals.”

"There are things you simply can't do with indirect marketing methods,"

Johannah , President

Communication skills are also important in the evolving marketplace. Johannah and the rest of the Ideal Marketing Group leaders stress the ability to tell a great story. The president said, “We urge our team members to use emotional appeals and testimonials to make a compelling case with each campaign. It’s essential to know your customers and how to talk to them, and we stress that in all our training efforts.”

 Ideal Marketing Group’s President Discusses the Benefits of Interactive Marketing

 “There are things you simply can’t do with indirect marketing methods,” the president noted. “Here at Ideal Marketing Group, we recognize the value of social media and other virtual marketing tools. We stress interactive marketing because of the connections it creates. There’s nothing like a genuine smile or firm handshake to get a relationship started on the right foot. We believe making a positive impression on a customer boosts the odds of a trusting relationship.”

Customer engagement is also achieved much more easily through interactive means. Johannah said, “You can’t count on indirect marketing to get much more than a passing glance from customers. With interactive promotions, you can look customers in the eye and make sure they receive an impactful message. You also don't have to worry about distractions. There’s really no substitute for the bold impressions you can make through dynamic campaigns.”

The personalized service interactive marketing enables also leads to more referrals. This results in more business and sustained growth for a company, and the leaders at Ideal Marketing Group have certainly found this to be the case. “Our satisfied customers continue to spread the word about our unmatched service,” the president concluded. “We aim to keep building on our success and reach more customers with every initiative.”

 About Ideal Marketing Group, Inc.

 Ideal Marketing Group, Inc. is a team of experienced marketing managers dedicated to helping clients efficiently reach targeted audiences, expand market share, and sustain growth. Ideal Marketing Group, Inc.’s approach is centered on cutting-edge research combined with innovative outreach channels and on-site promotions. Their strategies are designed to deliver exceptional brand representation and memorable promotional experiences, which lead to stronger consumer rapport. The firm’s continued growth is a testament to their abilities to help clients realize their goals. Ideal Marketing Group Inc.’s portfolio includes a wide range of companies and organizations, from emerging businesses to Fortune 500 corporations.