Identity Direct Sees Easter Gifts On The Rise

Online, March 3, 2013 (Newswire.com) - Sydney, New South Wales, Identity Direct, a leading global personalised gifts e-tailer, known for their My Adventure Book range, continues to see growth for Easter Gifts.

Linda Greene, founder of Identity Direct, says "over the last two years we have seen an increase of 62% in Easter gift searchers coming to our site from Google. We are expecting to see this trend continue as more families look for different ways to enjoy the magic of Easter."

Identity Direct aren't alone in noticing the trend. The Gifting Report 2012: The Ultimate Guide to the Consumer Gift-Giving Market found that consumers are spending 24% more on Easter gifts then they did two years ago. The report's author, Pam Danziger noted that "Easter is growing in importance in the year-long gifting landscape".

Greene expects that the Personalised Easter Bunny Baskets will prove most popular again this year. "The Easter bunny baskets are perfect for egg hunts and the fact they're personalised makes it even more special for the child, as well as providing a nice keepsake."

Identity Direct's collection of personalised Easter Gifts also includes a letter from the Easter Bunny, mugs and a festive doormat. "Our customers tell us their children get so excited when they receive a personalised letter from the Easter bunny. It's a simple way to add just a bit more magic to a child's experience of the event."

Identity Direct stock a wide range of labels and gifts for special occasions including Christmas, Mother's Day, Christenings, Birthdays and many more. "We personalise almost every item we sell which really makes our gifts unique and perfect for special occasions" says Greene.

About Identity Direct

Identity Direct is the world's leading supplier of personalised children's gifts. They create products that bring magical, memorable moments that will live in the hearts and minds of children forever. Identity Direct's products are individually personalised and having been in business since 1992, they're experts in personalisation. Identity Direct appreciate the joy their products bring and take their responsibility to provide great quality products, matched with unrivalled value and superior service seriously.

Identity Direct also partner with some of the biggest children's brands in the world - including Disney, Marvel, Sesame Street and Nickelodeon. These partnerships let them combine the uniqueness of personalised gifts with the magic of children's favourite characters. If unique, memorable and magical is what you're looking for in a gift, Identity Direct can help!

CONTACT:

Linda Greene
Phone: 1300 551 106
Address: 1 Cassins Avenue, North Sydney, Australia
Email: [email protected]