IDS Logic Forays into Reputation Management

Online, December 16, 2009 (Newswire.com) - IDS Logic, a leading Internet marketing consultancy firm, announced that the company is expanding its service portfolio to include reputation management. With this, the company now provides online reputation management consultancy and services to prospective clients and businesses that wish to make a strong positive online presence throughout. The service complements IDS Logic's search engine optimization (SEO) services, which have already helped several clients improve their Web sites' page ranking and thereby business prospects.

Reputation management service offered by IDS Logic is designed to perform three key functions: identify negative information about clients, remove the negative information from the vicinity of users, and increase the reputation of the Web site by pushing positive information upward in the search engine result page (SERP). The entire process, when combined with search engine optimization (SEO) offered by IDS Logic, enables Web sites to perform in the most competitive manner.

"Reputation management has become a critical concern for popular brands and personalities. With Internet becoming the fastest and most popular communications channel, reputation of a person or a company is always at stake. It is, therefore, very important to prevent the spreading of any negative information online. The popularity of Web sites like Ripoff Report makes the situation worse because any negative information posted on these sites are likely to spread like wildfire within minutes. These Web sites are known for very high page ranking," said IDS Logic officials.

IDS Logic implements the most powerful and ethical reputation management practices and help companies combat all challenges that appear in the form of negative contents online. Along with this service, the company also strives to improve the page ranking of the Web site in popular search engines such as Google, Yahoo and MSN by optimizing the positive content online. This will help avoid the spreading of negative messages and show up only the desirable content among the users.

Social media optimization (SMO) is another strategy adopted by IDS Logic to improve online reputation of Web sites. The process involves managing the social network profile of the companies on social networking sites such as Facebook, Twitter, etc., and promoting the brand by creating highly positive content as and when required. The company also takes care of the email marketing campaigns so that the content can be reached to prospective customers effectively. By offering these services, IDS Logic brings the best results from the marketing activities of the brand.