If The Bow Fits Boutique Wins Top Honors In Mom Business Competition

Online, October 11, 2010 (Newswire.com) - From among thousands of contestants Pam Genna Owner/Designer at If The Bow Fits Boutique has been named a winner in StartupNation.com's 2010 Leading Moms in Business competition (www.startupnation.com/leading-moms-in-business), sponsored by Infusionsoft (www.infusionsoft.com).

Over 709,000 votes were cast in support of the 2010 contestants, reflecting immense interest and supportiveness for moms building businesses at the same time they tend to their families.

"There's been a sea of change among moms as they've come to realize that adding entrepreneurship to their lives brings exhilaration and immense gratification, not to mention supplemental-sometimes primary-income to their families in these dicey economic times," says Rich Sloan, chief startupologist and co-founder of StartupNation.

"I am beyond excited. This is a fabulous thing for If The Bow Fits Boutique. I couldn't have done it without my fans and loyal customers as well as my family," says Pam Genna. The winner's profile for Pam Genna/If The Bow Fits Boutique can be found at http://www.startupnation.com/leading-moms-in-business/contestant/9097/index.php

The 2010 Leading Moms in Business ranking, conducted in collaboration with Ladies Who Launch (www.ladieswholaunch.com) and The National Association for Moms in Business (www.mibn.org), highlights some of the dominant trends, motivations and attributes among moms in business. They include:

•A great eye for providing attractive discounts, coupons, savings and value, all especially important to consumer moms of the recession era.

•A likelihood to come up with innovative products and solutions to address the challenging maze of motherhood. It's an environment that demands resourcefulness.

•Conscience-driven business, where "doing well" is just fine, but the real rush comes from doing good.

•The attraction of being your own boss looms large for moms wanting to take control they just can't find in a day job.

•Sustainable solutions and responsible business practices are increasingly paramount.

•Making the most of social media for business benefit is seemingly a birthright for the socially adept moms.

The full results of the 2010 Leading Moms in Business ranking are available on StartupNation's website at http://www.startupnation.com/leading-moms-in-business.