IFIS and Invention Machine Announce Strategic Relationship to Accelerate Innovation

Online, September 27, 2011 (Newswire.com) - This relationship will enable accelerated research and improved access to relevant information for scientists and researchers working in the field of food innovation, production, safety and nutrition and will help them more effectively uncover and develop technology and drive innovation and efficiency across the industry and academia via the FSTA® database. Goldfire users who are also subscribers to FSTA® will now be able to search IFIS' unique content through the Invention Machine software.

"This agreement supports the IFIS vision to communicate & promote knowledge of science related to food in order to stimulate global education, research & vocational training by increasing the focus on product and technology development," said Richard Hollingsworth, IFIS Managing Director. "Goldfire gives the ability to uncover technology synergies across many business segments of the food & beverage industry as well as enhancing academic research".

The combination of the world's most definitive food science abstract information service and the Goldfire software provides researchers, product marketing and academics working in the field of food & nutrition with competitive advantages in creating unique innovations. Goldfire also enables research and refinement of new ideas that are being created for product enhancement and new product development. The software allows the creation of a Virtual Research Center within the infrastructure of its users. It provides global research capabilities literally at the user's finger tips. Goldfire will become an integral part of innovation strategy for the food industry and related disciplines world-wide.

"Invention Machine's Goldfire software is designed to accelerate product innovation and idea generation so technical staff can quickly create new products that positively impact the top and bottom line," said Mark E. Atkins, Chairman, President and CEO of Invention Machine. "We look forward to lending our support to IFIS's quest to continually develop and broaden their information offerings and enhance its leadership position in key markets."

About International Food Information Service (IFIS)
Established in 1968, IFIS - www.ifis.org - is a leading information provider that evaluates, collates, manages & distributes food related information to industry professionals including scientists, technologists and nutritionists. IFIS produce the highly regarded FSTA® service covering food science, food technology, nutrition and associated disciplines. Based in Reading, UK, IFIS is an independent, not for profit organisation.

About Invention Machine
Invention Machine provides software that helps organizations leverage knowledge to accelerate innovation, increase productivity and deliver superior products. Robert Bosch, Johnson & Johnson, Honeywell, Samsung, Arkema, Statoil and hundreds of other organizations use Invention Machine's Goldfire to collaboratively develop new products, find new markets, and improve products and services that materially impact top and bottom line performance. Learn more at www.inventionmachine.com.

Contact information
Joanne Cooper, Marketing Manager
IFIS, Lane End House, Shinfield Rd, Shinfield, Reading, RG2 9BB, UK
Email: [email protected]
Tel: +44 (0) 118 984 0448 Fax: +44 (0) 118 988 5065
www.ifis.org