iFit.sg an Indian fashion retailer launches made-to-order ladies suits for overseas Indian

Online, April 14, 2010 (Newswire.com) - iFit brings the concept that much being used millions of Indians at home to Indians living overseas. Non-Resident Indian (NRI) ladies doesn't enjoy freedom in choosing made-to-order garments as lacking of fashion designers outside India and moreover the service may not be available at your neighbourhood or at doorstep.

Ramya and her friends started Indian fashion retail in 2009. The team also recently recruited fashion designer who bring expertise to Singapore and the overseas Indian.

Innovative Design & Quality Competes Well Against Mass Production
The ready-to-wear cloths comes with good designs and lots of craft works however when it comes to quality, fit and standing out crowd they are lacking far behind. Each cloth carefully designed, sewed and quality checked that makes lot of differences from regular cloths also our mix and match tool brings the customers variety of designs and making them their own fashion designer.

Customers Connect with the Made-to-Order Concept
Made-to-order means customers mix and match designs with fabrics, choosing from a seasonal collection at http://ifit.sg. The site and retail outlet has more than 200 fabrics from which to choose. Such customization means many garments end up being one-of-a-kind.

"It's a creative and exciting process for our clients" Ramya explains. "I can also personally help clients with fabric and design choices. It's something they especially appreciate" she added.

Customer Feedback shows clients are smitten with iFit
Reshma of Singapore, is an iFit customer who discovered the garment collection online.

"To me, iFit designs characterize what it means to wear art. They allow one to include art in everyday life. What can be more basic than dressing for your day?" Reshma continues, "In terms of collecting beautiful handmade designs with gorgeous fabrics, this certainly has become a hobby for me. I seriously cannot get enough of iFit designs. I love them so much that I won't wear anything else."

Designed to Outlast the Trends
People wearing iFit garments get noticed, but it's due to the rare solid design and fine fabrics, not the gimmicks often associated with fashion runway shows. iFit team applies what they calls "basic fine art concepts": thought, substance, texture, asymmetry, balance and juxtaposition. And getting back to basics often hints toward the artful designs of the past, when good design was associated with good living.

Design Catalog
iFit tailor micro-site http://ifit.sg/tailor includes design catalog and measurement submission forms. Average made-to-order delivery time is 6-20 days depends on the location and time. Rush orders are accepted based on production schedule and reduce the time to 2-5 days within Singapore. There are no order minimums.

iFit is a Singapore based company started in 2009. It features Indian suits, saris and made-to-order collections exclusively through its website http://ifit.sg and retail out in Singapore.