Im-aj President To Launch Radio Show Guest-Segment On WPRV 790 Ouellette Will Appear On "Positive Business With Patricia Raskin"

Online, January 18, 2011 (Newswire.com) - The segment, "Creative Strategies for Troubling Times," will center on positive, creative branding, marketing and public relations strategies.

Ouellette, an internationally recognized expert and speaker, will discuss the importance of integrated branding, marketing communications, media relations, and retention strategies and how and why to maintain them during this economy. She will speak and answer questions about today's options for relationship building, from traditional to new media, and crisis communications strategies.

"I think I'm in a somewhat unique position in that I recognize and value the importance of building brand equity and marketing my services more than most, yet, as a small business owner, I also know what it's like to read the Wall Street Journal every day and reconsider every budget dollar in order to be prepared for more bumps in the road," says Ouellette. "Patricia's show attracts me primarily because it helps us to remember there is indeed a light at the end of the tunnel. In fact, Patricia talks about turning obstacles into opportunities. It's a critical attitude to have and opens our minds to possibilities we easily can miss out on. I like that she believes in turning lemons to lemonade and lives it."

Positive Business with Patricia Haskin airs 3-5:00 pm on Fridays on WPRV AM 790, and is streamed live on 790Business.com. The show typically includes teamwork, effective selling skills, negotiation, creative problem solving, business management, employee and employer relationships, health care, debt solutions and more. Raskin is a veteran talk-show host with more than 25 years of experience producing and hosting media programs and publishing successful books that focus on positive change and inspiration. Her TV and radio guests have included Debbie Ford, Dr. Bernie Siegel, Jane Seymour, Dr. John Gray, James Van Praagh, Patty Duke and Gail Sheehy.

When: Jan. 21 2011, 4:30 - 5:00 pm

What: Creative Strategies for Troubling Times with Jami Ouellette,
President and Brand Manager, Im-aj Communications & Design

Where: WPRV AM 790 & 790Business.com

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Since its founding in 1986, Im-aj has specialized in branding, integrated marketing communications planning, public and media relations, collaterals, advertising and multi-media campaigns, crisis communications, public affairs/government-relations support, education, awareness and community engagement; and, for the past 12 years, web development, online marketing, and emerging technology/social/viral marketing.

Im-aj is a certified Minority-owned/Woman-owned Business (MBE/DBE) with offices in West Kingston and Providence, Rhode Island and Portland, Maine. www.imajcommunications.com
http://www.facebook.com/imajcomm