Improved Features Added to the Canon Powershot SX20 IS

Online, September 20, 2010 (Newswire.com) - September 2010, Exeter, United Kingdom. Several new technologies were just put into the Canon SX20 IS, escalating its function several fold. Principal among these features is a 20x Optical Zoom Lens.

Following its well-known recognition, the Canon Powershot SX20 IS, produced by the company Canon, has been spruced up by way of quite a few new important features. Although the core principle and usability of the Canon Powershot SX20 IS remains the same, these added technologies improve the technical spec and effectiveness of the camera to a great extent.

The original version of Canon Powershot SX20 IS was very popular for the Optical Zoom and efficiency of the technology. However, it's recognition is now enhanced by the addition of technologies like Digic4 and Digital Zoom that you can use even while video recording in Ultra High Definition (1280 x 720 pixels).

The Canon Corporation is absolutely thrilled at the better popularity ratings this new version of their camera is notching up. Already Canon has excluded its close competitors from the market and folks on Internet forums are talking positively about the superior camera. There is also a surge in purchases being placed over the Net, with in the region of 2900 cameras sold in the last on Amazon alone.

One of the most appreciated aspects about the changes is that the price of the camera hasn't gone up. The original model cost $169 and that stays the unaffected. This has improved its value for money and helped in rising its standing among customer groups.

A spokesperson for Canon was quoted, "Although the Canon Powershot SX20 IS was a great accomplishment in its previous design, intuitive staff in the corporation saw a few possible lacking features at that time, one of which was the need for Digic 4. However, we right away began working on a new version and now in the revamped SX20 IS, these missing features are completely restored. Folks who own former examples of SX20 IS can upgrade to the latest production model for an extremely nominal figure."

For the time being, the Canon Powershot SX20 IS is considered to be at optimum performance levels. There are no developments in the pipeline at this time, however the corporation intends to commission several consumer surveys in a little while to see if there are any more feature upgrades that could be done for the camera. The overall rating, still, remains particularly high.