IMVU Enters Social Entertainment Arena

Online, September 23, 2010 (Newswire.com) - Palo Alto, CA - IMVU, an online community where members use 3D avatars to meet new people, chat, create and play games with their friends, today announced that the company is expanding into social entertainment by offering casual and social games on its popular social platform.

IMVU is expanding its entertainment features by bringing games to its growing community of more than 50 million registered users by partnering with leading games developers Viximo, Heyzap and OMGPOP. Through these partnerships IMVU is making its first foray into the lucrative casual and social gaming markets, and taking its popular social platform beyond its core 3D chat, play and dress-up to provide a broader social entertainment experience.

"IMVU offers great entertainment value by adding games to our 3D social experience," said Cary Rosenzweig, CEO of IMVU. "From a business perspective, games combined with our social networking and virtual goods economy is the natural direction to take IMVU to the next level of growth."

IMVU community members can now log in to the IMVU 3D Chat or website to select from a wide variety of social and casual games. Here, members can find a diverse selection of more than 75 casual and social games that offer fun ways to meet new people and to engage with friends on IMVU like never before, including the ability to:

â— Purchase in-game virtual goods with IMVU credits while playing games like Top Modelz, an IMVU-branded version of Viximo's Photo Market game.
â— Easily customize a variety of OMGPOP games with IMVU-specific virtual goods.
â— Integrate IMVU avatar profiles and add friends from within OMGPOP's games.

"We are excited to be partnering with IMVU to introduce social games that allow IMVU community members to engage with one another like never before," said Dale Strang, CEO of Viximo. "Many of our games, like IMVU-branded Top Modelz, integrate seamlessly with IMVU's virtual goods. This makes it possible for the millions of IMVU community members to personalize their fun in our games."

About IMVU, Inc.
IMVU, Inc. (www.imvu.com) is an online community where members use 3D avatars to meet new people, chat, create and play games with their friends. IMVU has reached 50 million registered users, 10+ million unique visitors, for more information visit http://www.imvu.com/about/