In The Window: The Social Experience of Design Stories & Collections

London, United Kingdom, May 7, 2015 (Newswire.com) - Founded on the belief that the stories of great design need to be told, In The Window™ (thewindow.com) is a social experience around the stories of inspiring objects and spaces.

Through immersive storytelling and curation, In The Window enables designers, makers, architects, and brands to deeply engage a global community of design enthusiasts and professionals. In The Window’s community can discover, experience, and meaningfully interact with the content via curation, sharing, and conversations.

“In The Window exists to celebrate design talent and to foster a deep social experience around their stories and work,” commented Rani Saad, founder and CEO, In The Window. “The positive response we’re receiving is thrilling, as we strive to contribute true value to the design world.”

Designer and architect Massimo Buster Minale, founder of Buster + Punch, observed that “it’s sad that many of the best designers never get seen or heard because they can’t afford to be in retail stores or at trade shows. They need In The Window.”

Described by some in the design community as “powerful”, “sophisticated” and “deliciously visual”, In The Window takes storytelling to a cinematic level. Simon Terry, of iconic British brand Anglepoise, praised the immersive storytelling, emphasising that “story and environment are the name of the game!”

Beyondeur noted that “this is an amazing concept, and much needed in our industry”, specifically pointing out that “the curation gives us credibility as designers."

"In the Window is so different, with such an intimate way of showing products. It's a great concept, taking you into the world of the designer,” said Natalia Yáñez Guzmán of NY Slow Design.

Excited about In The Window’s social experience, designer Helen Spencer, of Eve Spencer, expressed that “In The Window is about listening, not shouting. It is a return to word of mouth.”

In The Window’s fast-growing community already includes leading design names and inspiring talent, such as Anglepoise, Cole & Son, Designers Guild, Staffan Tollgård, Linley, Deadgood, Curiousa & Curiousa, Plumen, Menu, Innermost, Ella Doran, Buster + Punch, Norrgavel, Northern Lighting, Moissonnier, Graypants, and Maison&Objet, among many others.

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