Inception Marketing Emphasizes Continuous Learning

Mount Prospect, IL, September 25, 2015 (Newswire.com) - “As a company, we work hard to develop our campaigns,” said the director of operations at Inception Marketing. “However, none of our achievements would be possible without our outstanding team members. It’s imperative that we constantly invest in their success.”

The executives realize that ongoing learning is essential if they want the business to continue to grow. “When you create a setting which fosters learning, the organization can tap into the full potential of the team,” said the director. “In addition, people are able to learn more about themselves.”

"At Inception Marketing, we move from strength to strength,"

“At Inception Marketing, we move from strength to strength,” said the director. “Our team members are constantly examining the latest market trends, performing research, and networking with others to obtain new information.” To enable this, the firm has created an infrastructure which allows team members to share newly acquired data with each other. “Our environment gives individuals the opportunity to take the time to learn and help one another. This is another aspect of our team-based culture,” he added.

The company’s learning environment maps to the firm’s goals. “Everyone who comes to work here is given a custom development plan,” stated the director. “Therefore, it makes sense to link individual objectives to the deliverables associated with our campaigns. That way, our team members grow and the brands we promote benefit from their expertise.”

Inception Marketing Leadership Updates its Training Curriculum

The management team at Inception Marketing believes strong leadership is the backbone of the company. “People who become great leaders don’t do so by accident,” said the director. “It takes training, time, and accountability. We expect everyone who joins our company to lead it one day. Therefore, it behooves us as a management team to offer the best coaching and training to our people.”

“The John C. Maxwell program inspires us,” said the director. “His approach is direct, but it demands commitment and discipline. In our business, these traits are critical for our success.” Maxwell’s principles, which include leading, growing, creating, excelling, and serving, adhere to the team-based culture at Inception Marketing. “We will be updating our training program to include these strategies,” he added.

The executives at Inception Marketing view continuous learning as a way to inspire the members of the team. “We want our people to develop their careers here,” said the director. “Therefore, we want to provide the tools and techniques everyone needs to succeed. When our team members are motivated to learn, they are also inspired to show the world how much they know. Our customers love that.”

About Inception Marketing

Inception Marketing is a leading consulting and marketing services provider fueled by a driven team of promotional experts. Through in-depth market analysis and demographic research, the firm infuses each interactive promotional campaign they design with a relational touch to propel brands out of obscurity into the limelight. Their inspiring approach results in meaningful connections between companies and their most interested customers. As such, Inception Marketing has built a reputation as an industry-leading firm serving both small local startups and Fortune 500 powerhouses to deliver impressive growth to bottom lines and sustained increases in brand awareness.