Incredible Discoveries Announces Search for Household & Kitchen Products

Online, October 28, 2011 (Newswire.com) - Incredible Discoveries, a division of o2 Media, Inc., and one of the largest producers of direct response infomercials, today announced they are in the process of searching for household and kitchen products to employ their unique go-to-market strategy for the 2012 television season.

For products that qualify, Incredible Discoveries can partner with a manufacture to market their product via direct response television, Internet marketing, direct-to-consumer email marketing, live shopping (QVC, HSN, etc.), and retail.

Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of o2 Media, Inc., which produces the Lifetime Network's daily morning show for women," The Balancing Act" and the award winning home improvement show "Designing Spaces". As a part of their layering approach in direct response strategy, Incredible Discoveries can feature a product on "The Balancing Act" or "Designing Spaces" in an educational segment, which will assist in branding and heighten a product's chance of success.

"With our past successes in the household and kitchen products category, we are excited to conduct this search for products that we can launch on television in 2012," said Lee Kaplan, Senior Director of Direct Response Marketing for Incredible Discoveries. "We're looking for unique products that are easily demonstrated, such as the Black & Decker Infrawave Speed Oven, which was one of our biggest successes."

If you think that you have a great household or kitchen product, and want to see if you meet Incredible Discoveries' criteria, please contact Lee via email [email protected] or via phone 954.935.3162, ext. 230.