Independent customer reviews give 100% satisfaction rating to DeJoria Diamonds

Online, February 12, 2010 (Newswire.com) - Leading UK online diamond jeweller DeJoria Diamonds (http://www.dejoria.co.uk) is revelling in the news that independent customer reviews provided by their customers to independent review site Feefo (http://www.feefo.com) are currently rating their customer service levels at 100%.

Feefo emails only bona fide consumers who can then provide comments and a rating for the product or service received, which is posted on both the Feefo website and DeJoria's own website. Customer responses are not changed or edited in any way to ensure a completely independent, word of mouth experience for customers.

DeJoria Managing Director Simon Wiser said "Independent feedback is of the utmost importance to the vast majority of online shoppers, and even more so to those people who are looking to buy high value diamond engagement rings online - they need to know that they are dealing with an honest, reputable and professional company and that the company delivers exactly what they promise both from a product and service point of view." Wiser added, "Feedback is also incredibly useful for us as a company in our continual quest to improve our offering to our valued clients. We'd like to thank all our customers who have taken the time to submit their feedback, resulting in this current 100% rating."

Bill Cawley, founder of Feefo said "Independent feedback from customers is the only feedback worth having. But the real benefit to suppliers, apart from proving their commitment to customer service, is the astonishing amount of information that their customers give them to improve their service and products. Businesses that join Feefo become better businesses, and we're of course delighted that DeJoria Diamonds is currently achieving this 100% rating."