India Joins the World in Celebrating Jack Daniel's 159th Birthday

Online, September 4, 2009 (Newswire.com) - "It's Mr. Jack's 159th Birthday... You can wish him on Facebook
and 'Sign Jack Daniel's online birthday card'; See where Jack's
friends are all over the world and become a part of Jack's portrait,
which will be made up of the signatures of his fans and admirers!
Meanwhile, Mr. Jack will kick off his month long celebration by felicitating
Suneet Varma for his 20 years of excellence in fashion."

For Immediate Release

India joins the world in celebrating Jack Daniel's birthday. India is celebrating the legendary Master Distiller, Mr. Jack's 159th big day with a series of promotions at participating clubs, restaurants and bars through September. The celebrations in India for Jack Daniel's birthday will culminate with exciting parties in Delhi, Mumbai and Bangalore. This year consumers are winning LCD televisions, and other interesting gifts at bars, clubs and duty free stores at international airports every day of this month long celebration.

Jack Daniel's birthday celebration is an annual event all over the world including USA, UK, South Africa, Czech Republic, Poland, Australia, Russia and India. Jack's friends and fans will rejoice the birth of Mr. Jasper Newton Daniel of Lynchburg, Tennessee known to the world as Jack Daniel. Jack was born in September; the exact day is not known. Celebrations continue in September across the world: The London Underground is swamped with Jack Daniel's birthday posters, while New York, Cape Town and Sydney among other world metros have huge billboards announcing the series of celebratory parties. The big birthday bash in various cities is usually the take-off or culmination of the birthday celebrations across the world. Celebration in India is about a series of parties and club promotions in several cities. This year the celebrations culminate with the big JD birthday bashes in Delhi, Mumbai and Bangalore. These have become cult must-attend events among actors, artists, bankers, young celebrities, fashion models and designers, diplomats, industrialists, professionals and fun-lovers.

There is a fresh initiative this year to drive most people to the 'sign a card' application on Facebook by a 'button creative' for JD's Birthday Celebrations. The link to the application is: http://apps.facebook.com/signjackscard/ Through the Sign Jack Daniel's Birthday Card Facebook application fans will be able to: 'Sign Jack Daniel's online birthday card'; See how many other people count Jack as a friend; See where Jack's friends are all over the world; Become a part of Jack's portrait which will be made up of the signatures of his fans.
Mr. Amrit Kiran Singh, VP and Area Director, Brown-Forman states "Every year we salute the inventor of the world's best leading whiskey brand, 'Jack Daniel's' by celebrating his big day throughout the month of September. This year we kick started the celebrations a little earlier as partnering clubs, restaurants and bars gave us very encouraging feedback on growing customer enthusiasm about the annual celebrations. We have chosen to felicitate designer Suneet Varma's excellence and meticulous eye for detail to flag off Mr. Jack's birthday month in India. In fact we have made the celebration larger than life by inviting JD fans to sign a birthday card for our founder on Facebook this year. This is the first time that fans all over the world will be part of his official portrait, which will be created from their signatures!"

The 159th birthday celebrations are taking place in all metropolitan and mini metropolitan cities like Delhi NCR, Mumbai, Bangalore, Kolkata, Pune, Lucknow and Chandigarh. The celebrations are organized in around 48 partnering bars, pubs and clubs, as well as at International Airports (in Duty Free Shops) at Delhi and Mumbai. These venues will have many activities and a chance for customers to win JD memorabilia at each bar. In NCR: Geoffrey's, TGIF Vasant Kunj, TGIF Saket, TGIF Raja Garden, TGIF Noida, TGIF Gurgaon, Turquoise Cottage, Spences, DLF Golf Club, City Club, Orange Hara, Noida Golf Club, et al. In Mumbai: Vie Lounge & Deck, Hawaiian Shack, Bombay Gymkhana, Marine Plaza, Cricket Club of India, Khar Gymkhana, Mahesh L. Home, Slice of Lime, Poptates, Firangi Pani, TGIF, MCA Club, Golden S. City Club, The Club, et al. In Bangalore: Indijoe, Firangi Pani, Highnote, Chillis, Indijoe RMZ, 13th Floor, The Park, Hotel Lalit, TGIF, et al. In Kolkata: Calcutta Swimming Club, Opium, et al. In Pune: Zaafran Bar and Stone Water Grill. In Lucknow: Lucknow Golf Club and Genisses Club. In Chandigarh: Score and Cheers. The celebration activity is communicated widely through magazine and newspaper advertisements, signage and hoardings, as well as visibility at all the participating outlets.

Birthday Parties Galore
The month-long celebrations will kick off with a party to celebrate top fashion designer, Suneet Varma's pioneering contribution to the Indian fashion industry on September 5, 2009, at DLF Emporio where Jack Daniels will felicitate the designer with a specially created Gentleman Jack bottle for this special occasion. Many other parties will follow in Delhi, Bombay and Bangalore.

Highlights of the Jack Daniel's Birthday Celebration over the past 4 years: Mr. Jack's 155th birthday in 2005 gave Winners from each city the chance to win a trip to the USA to attend the Harley festival in Milwaukee and also to visit Jack Daniel's distillery in Lynchburg, Tennessee. Mr. Jack's 156th and 157th birthday Winners from each city in 2006 and 2007, respectively got a chance to win a trip to the USA to attend the NASCAR Rally, while for Jack's 158th birthday in 2008, Winners from each city won a trip to London to attend the live Metallica show for their new album 'Death Magnetic'.

www.brown-forman.com & www.jackdaniels.com

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