India's Largest National Bank SBI Selects Global Advertisers for Outdoor Promotion

Mumbai, July 24, 2014 (Newswire.com) - Despite tough pitching against the media agencies, Global Advertisers got the deal on the basis of Best Rates, Innovation's Ideas & widest range of premium inventories. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities. To create awareness and increase the number of investor for SBI, Global Advertisers engaged it's finest hoardings and bus media at the strategic locations in all cities.

"We are driven by the philosophy of quality service and assured returns for our client. At Global we conceptualized the campaign keeping in mind the high visibility for the brand and the existing competition level. Th​​e campaign aims to help potential investors in SIP by guiding them about the market risks and benefits." Said, Sanjeev Gupta, MD, Global Advertisers

He further adds " we are glad to meet the expectations from our client, being the top brand in banking sector, SBI showed deep faith in our approach. And, the impact of our campaign is out for everyone to look at."

Notes to Editor

Global Advertisers

It is a rare discussion on Out Of Home Advertising in India that is considered complete today if it does not include Global Advertisers under the visionary and ever innovative leadership of Mr Sanjeev Gupta.

Global has always focused on creating premium billboards at sites that matter over mindless expansion. Each Global outdoor media property is known for its world-class lighting, superior electronic signage, and 24X7 support staff.

In the last 18 years, Global's billboards and other outdoor media properties have grown to dot premium outdoor sites across Mumbai that include airports, important road junctions and public transport buses. Global Advertisers is known for its big-format hoardings that include corridor-branding at Dahisar, Sion and Thane - the three most important points of entry into Mumbai, India's commercial capital. Global is also the owner of Asia's largest hoarding in Bandra.

Global offers 360 degree media planning and buying services, and is widely reputed as a product as well as price innovator in that it has incorporated rotation, in-film branding, brands sponsorships, equity deals, barter and easy payment plans into its tailor-made offerings for clients across sectors like banking, real estate, IPOs, entertainment, fashion and FMCG.

Global Advertisers began with a single hoarding at Marine Drive followed by another one at Worli. Global is 500 billboards strong at the most premium outdoor sites in Mumbai, and has completed 17,000 campaigns, 12,000 product launches, 15,000 event sponsorships and 3,500 in-film brandings.