Industry Luminary Bruce Temkin Starts Customer Experience Consultancy

Online, April 28, 2010 (Newswire.com) - After nearly 12 years at Forrester Research, Customer experience expert Bruce Temkin announced that he has left the firm to start a new consulting company, Temkin Group.

"There's significant opportunity for companies to improve their customer experience. But it requires a holistic effort; all the way from the CEO to each and every employee. I'm excited about the prospect of helping organizations accelerate their path to delighting customers and reaping the benefits of a more loyal customer base" stated Temkin.

As a Vice President and Principal Analyst at Forrester Research, Temkin led the firm's research and consulting efforts around enterprise-wide customer experience. He has advised some of the world's largest retailers, banks, insurance companies, telecommunications providers, technology companies, health plans, and pharmaceutical companies on their customer experience efforts.

His research on topics like "Experience-Based Differentiation" and "The Customer Experience Journey" have guided the customer experience efforts at hundreds of firms. He also created Forrester's Customer Experience Index which rates the customer experience of more than 100 firms across 14 industries.

Temkin's blog, Customer Experience Matters (http://experiencematters.wordpress.com), has become one of the most popular social media outlets for content about customer experience. He is often quoted in the press and asked to deliver keynote speeches at industry and company events.

According to Temkin: "Temkin Group will help executives transform their organizations. Change isn't easy, but we understand what it takes and how to avoid many of the pitfalls along the way."

For more information, visit http://www.temkingroup.com.