Infinity Diamonds Revealed Their Secret to Staying on Top of the Diamond Jewellery Industry

Sydney, NSW, November 23, 2016 (Newswire.com) - Infinity Diamonds, a premier dealer of loose and set diamonds in Sydney, has finally revealed their secret on how they have managed to stay on top of their game since they started in the diamond jewellery business. For 25 years, the esteemed diamond jewellery provider has been scouring the globe to provide their customers with a breath-taking collection of unique diamond jewellery.

According to Waldo Perez, the Managing Director of Infinity Diamonds, the success of their business lies with their experience. Waldo recalled that in 1986, he commenced a 4-year jewellery manufacturing trade apprenticeship alongside his father, a Master Jeweller at that time. After 8 years, he began to import wholesale loose diamonds to jewellery retailers across Australia. While he was trading with merchants, he would also supply people who are looking for bespoke engagement rings and wedding rings.

Waldo said there are many diamond jewellery companies out there, but not many genuine diamond merchants with years of experience as he has. Many of those companies are just trading companies and not real diamond merchants. Also, Waldo worked with the same master jeweller for 30 years, so he considered himself as a complete package unlike others where they need to consult others in the company.

Waldo said, “The bottom line is, because of my experience in all facets of diamond jewellery and my experience in operating in a hyper-competitive environment, I knew how to operate my business and offer the very best product without having hardly any expenses which no other company can match. My price match policy guarantees that.”

Since diamonds are popularly used in engagement and wedding rings, Waldo advised first-time diamond shoppers to base their benchmark of diamond quote comparison on the GIA certificate. This documentation allows a true indication on exactly what kind of deal is being offered. Only when a GIA certificate is presented along with a photo of the stone generated by a microscope can a conclusion be made as to whether or not it is of good value or not. “Never purchase a stone without a GIA certificate. It is the documentation which confirms the true quality of a diamond which in turn determines the true value. This is the overall method of securing the authenticity and quality of a diamond. It is the method for quality control,” Waldo Perez concluded.

For more information, visit his official website at infinitydiamonds.com.au.

Infinity Diamonds
163 King street Sydney 
NSW 2000
0414 991 975

Source: Infinity Diamonds