Influence Expert, Karen Keller, Ph.D, Featured in Early To Rise "M" Magazine About Her Four Rules For Building Trust With Potential Online Customers

Online, April 5, 2011 (Newswire.com) - Know. Like. Trust. The three cornerstones of the customer relationship experience. These core drivers can make or break a business through customer loyalty, referrals, and purchasing behavior, or the lack thereof. Influence expert, Karen Keller, Ph.D, was recently featured in Early to Rise "M" Magazine and shared her top four rules for building trust with potential online customers and, ultimately, increasing revenues.

According to Keller, "Trust is the crucial part of this age-old tripod. In fact, it's the most important leg for me. If I don't know or even like someone I can still be impacted or buy if I trust that person."

She adds, "What does it take to get a potential customer to actually trust you on a deeper level?
Especially an online customer? The online customer doesn't walk into your store, shake your hand or see you smile when you ask, "How can I be of service to you?"

Relationships are the most important asset of an online business. And trust is the key factor to
building solid relationships. Here are a few tips business owners can use to build trust with potential customers:

1. Stickiness a/k/a Consistency. Says Keller, "When you are leaving the predictability nest (it's good to shake it up once in awhile) tell your customers. Let them know you are moving in a new direction, offering more, or creating fresh products or services."
2. Take the High Road. Says Keller, "Say what you mean and mean what you say. If you tell your potential customer you will be rolling out new information or programs that will help them become financially independent starting in the New Year then you better be able to deliver your promise."
3. Keep No Secrets. Says Keller, "The online business world moves fast, so you don't want to be left behind. That being said, know how, when and where to brag about yourself. But ONLY if it's true!"
4. Have Faith in Your Audience. Says Keller, "The audience needs to recognize you know, like and trust them. Whatever you share they need to believe and feel respected and trusted. It's a mutual thing. Create an experience for them and they will come back again."

Keller concludes, "Never forget that trust is the awareness of the intent behind the obvious message. Your customers are smart. They know you have a purpose. They understand your intention to build your reputation. It's up to you to safely convey your purpose, intent and message to gain lasting trust."

For more information, please visit the below link, Articles by Category section, then select the Early To Rise "M" Magazine article: http://karen-keller.com/newsletter-archive/