infoAnalytica Introduces Business Research and Market Research Solutions for Global Corporations and SMBs

Online, July 1, 2010 (Newswire.com) - infoAnalytica Consulting has announced the introduction of specific research solutions that fulfill specific commonly recurring research needs at organizations ranging from small and medium businesses as well as global Fortune corporations.

"These product bundles are variations of our existing service lines that we have perfected over time, that bring out analyses that is pertinent to almost every business. Most people would not want to enter a market without doing their homework, and our pre-start-up package, "Genesis" makes it easy for companies to pinpoint opportunities, key careabouts and pitfalls before entering their market of choice", says Amit Gupta, CEO of infoAnalytica. "The bundle approach also helps our customers throughout the research design and objectives phase early in the project, since expectations and deliverables are better aligned." These packages consist of thorough Market Scanning to identify 'white spaces' in the domain a customer desires to venture. They comprise market sizing and segmentation studies; a market characteristics study that includes an analysis of key players, products and services, consumer behavior and demand analysis; market trends study; distribution mechanisms if applicable, and so forth.

iA presently offers the following research bundles fulfilling a range of objectives:

MarketEye - Market Opportunities
MarketMirror - Market Perception Reviews
Symbiotica - for Partnering and Partner Opportunities
Genesis - Pre-startup Market Scanning
Competitive Neosis - Competitive Opportunities and threats
Vendor Analytics - Vendor or Service Provider selection