Infomedia Acquisition of UK Software Company

Online, September 1, 2011 (Newswire.com) - International automotive software developer, Infomedia (IFM) announced today that it has acquired 100% of the share capital of Different Aspect Software Ltd (DAS), of Cumbria, England. The UK based software developer specializes in the provision of IT application solutions to the automotive industry.

DAS founder and Managing Director, Jason Thorpe, along with the other senior managers and employees, will continue with the Company and will operate as a subsidiary of Infomedia. See www.differentaspect.com.

Infomedia's Director of Global Business Development, Karen Blunden said, "This acquisition creates a powerful combination of innovative software design, with the strength and maturity of the longest standing independent electronic parts catalog producer in the world. We believe that this combination will greatly advance the productivity and profitability of all our customers."

Mr Thorpe said that their flagship products are VHC-Tracker™, CIS-Tracker™, and Glovebox™. "Dealers are catching on very quickly to the economic power of our 'vehicle health check' product line. Our customers already include BMW, Land Rover, Mercedes, Toyota, and Vauxhall dealers. The acquisition will allow seamless integration of VHC-Tracker with Infomedia's precision service quoting application, Superservice Menus. The dealers will have the most comprehensive service selling tools in the world."

"Our development teams in Cambridge, Sydney and Melbourne will be working in the coming months to cross-integrate the Different Aspect products and Infomedia's flagship products, Superservice Menus and Microcat LIVE", stated Infomedia's Executive Chairman, Richard Graham "The acquisition contributes to our vision for a powerful collaborative environment for dealership fixed operation departments. We call that environment, Microcat.Network."

Ms. Blunden stated that one of the key elements of the company's vision is that it is making it easy for dealer management system providers to integrate to the company's applications using open interface standards. "Now for the first time, DMS providers can use a single free interface to value-add their customers with world-class online electronic parts catalog, precision menu pricing, vehicle health check, service register, online service booking, not just for a single automaker but for many automakers at one time. For many DMS providers, our products bring a new breath of life to them."

"We've long anticipated a wider market for our products, stated Jason Thorpe. Now, as part of a global leader in fixed operation solutions, we can add value to the thousands of existing Microcat and Superservice Menu users around the world with new products that are essential in today's dealerships."
Infomedia creates and markets the Microcat® electronic parts catalog, and Superservice Menus® precision service quoting systems that are used by tens of thousands of automotive retailers in over 185 countries. Microcat is celebrating its 21st anniversary this year. Licensors include Chrysler, Ford, General Motors, Hyundai, Jaguar, Kia, Land Rover, Toyota, and other top brands.

For further information please contact Karen Blunden at +1 248 869 8109.