InfoStreet CEO Set to Speak at SaaS and Cloud Application Marketing, Selling, Infrastructure and Financing Conference in Boston

Online, October 25, 2010 (Newswire.com) - Siamak Farah, CEO of InfoStreet, is set to speak at Softletter's SaaS University Boston Conference on Software-as-a-Service (SaaS) and cloud application marketing, selling, infrastructure and financing on Wednesday, November 10. The SaaS University Conference series is recognized as the most comprehensive program in the industry and as a knowledgebase on successfully launching and running a SaaS firm and/or transitioning to SaaS from a licensed model.

At 10 a.m. on November 10, Farah will reflect on his 20+ years in the industry to present lessons from the field and share practical best practices in SaaS customer retention, cash management, and executive leadership. Specifically, he will be discussing how to: effectively invest R&D resources to advance the product; managing product strategy as a process and not as a series of events; create an effective process to align sales, services, product management and R&D; and leverage the lessons of "Crossing the Chasm" and "The Innovator's Dilemma."

About Softletter:
Softletter disseminates business insights for software developers and publishers through newsletters and seminars. Its staff of industry experts keep senior level industry executives, product managers, and key industry consultants abreast of business issues and trends in software publishing via a twice-monthly industry newsletter, Softletter, that tracks new marketing and distribution tactics, company operations, finance, pricing models, product management, and emerging technologies in the desktop, enterprise, Open Source and software-as-a service (SAAS) market segments. Conferences, such as Softletter's groundbreaking "SaaS University Series" identify market shifts, new realities, and opportunities so that company executives can understand and profit from them. For more information about Softletter and its newsletters, conferences and other services, visit WWW.SOFTLETTER.COM.

About InfoStreet:
InfoStreet, is a leader in the Software as a Service (SaaS) industry. Widely regarded as a SaaS pioneer, InfoStreet introduced its first Software as a Service solution in 1994. InfoStreet's flagship offering, StreetSmart, delivers Small Business Management Software which increases employee performance, strengthens customer relationships, improves communication, and reduces costs. StreetSmart includes such web-based applications as Virus Protected and SPAM Free Email, Email Archiving, Shared Calendars, Tasks, Customer Relationship Management (CRM), File Sharing, Knowledge Base, Portal, and more. Try InfoStreet's StreetSmart applications by visiting http://www.infostreet.com or call 866-956-5051 begin_of_the_skype_highlighting 866-956-5051 end_of_the_skype_highlighting begin_of_the_skype_highlighting 866-956-5051 end_of_the_skype_highlighting for more information.