Infotrellis Partners with Global Flight to Launch Airline Loyalty Offering

Online, June 9, 2014 (Newswire.com) - InfoTrellis Inc., a leading provider of Big Data and MDM solutions and services, announced its formal partnership with Global Flight SARL, a Toulouse-based independent management company that works exclusively with Frequent Flyer Programs.

InfoTrellis Big Data technology solutions for loyalty programs have established a foothold in the hospitality industry as the leading solution for customer data matching and identity resolution in unstructured sources; in partnership with Global Flight, the company will expand those offerings to include capabilities tailored to the air travel industry. With their highly specialized consulting expertise, Global Flight will act as an independent auditor of value for the airlines and airline service providers that initiate new engagements and technology proof of concepts with InfoTrellis.

"When it comes to traveler loyalty, not even the top airlines are collecting and using data to the fullest extent yet," says Ravindra Bhagwanani, Managing Director of Global Flight. "The potential here is for securing a majority percentage of traveler walletshare - which is a realm that no Frequent Flyer Program today actually claims dominance of - by understanding them better, marketing to them better, reaching them with more intelligent timing and more relevant messages and offers, and providing them with an experience that goes above and beyond anything they've come to expect from the standard travel process. This is an exciting time for airline loyalty, and we look forward to working with InfoTrellis clients to see these grand visions realized by the promising technology that they have brought to the market."

This partnership enables the two-pronged approach towards Big Data implementations that, as strongly indicated by industry best practices, advocates the importance of training, guidance, and ongoing efforts to integrate and utilize new technology among the business users of an organization. As a global FFP management company, completely independent of any suppliers in the travel industry and driven instead by the motivation to challenge and improve loyalty programs worldwide, Global Flight is an ideal partner for InfoTrellis going forward with the expansion of their Big Data for loyalty offerings.