Innovation Is More Than Brainstorming Stephen Shapiro Best-Selling Author Of Best Practices Are Stupid Shares Innovation Secrets

Online, April 8, 2012 (Newswire.com) - Innovation is more than creativity, brainstorming, or thinking outside-the-box. It is the essence for survival in the marketplace. Innovation requires adaptability, diversity and a competitive spirit, or in other words 'finding a better box' according to Stephen Shapiro, author of the #1 innovation book of 2011, Best Practices Are Stupid: 40 Ways to Out-Innovate the Competition.

In her new podcast series, Power Influencers, Dr. Karen Keller, influence expert, digs deep with Shapiro into how women can more effectively use their innovation skills so they can become an instrumental part of the innovation process rather than cheerleading from the sidelines.

In Powerful Influencers first installment, Shapiro talks candidly, offering tips for focusing on problem definition, opportunity discovery, and natural capabilities. He talks about the nature/nurture aspect of how men and women respond to the call to innovate at work.

Says Keller, "Talking with Stephen was a breath of fresh air. He genuinely believes that women are innovative, but it's up to us to claim our innovative power. His willingness to share how to handle conflict during the innovation process and why sticking with the status quo can be the kiss of death for a business is very enlightening."

The series' first installment with Shapiro is broken into two daily "short, sweet and swallowable" sound bytes and is available at no charge. Additional installments feature other notable powerful influencers as a benefit to subscriber's of Keller's Influence By Design.

"The outstanding response to Stephen's interview clearly shows how hungry women are for pragmatic information to help them develop their innovative and creative skills. Often many women are afraid of sharing their ideas at work. Stephen dispels the myths around women, men and innovation. Stephen speaks passionately about his innovative philosophy and things solopreneurs can do every day to keep their innovation juices flowing," stated Keller. "He goes beyond information to inspire women. Stephen speaks frankly and as you listen, you come to realize just how much he supports women in the innovation process."

For more information and to receive Keller's two-part interview with Stephen Shapiro at no charge, visit http://www.karen-keller.com/power-influencers/shapiro.