Innovations And Unique Designs...

Online, September 29, 2010 (Newswire.com) - KSN, the vision behind Swisstek timepieces, believes that "Meeting new challenges in the ever evolving world of fashion and realizing visions means breaking new ground". Vibrant elegance with subtle grace and instinctive seduction blend easily with spirited and refined touches to bring you a limited edition collection of awe inspiring styles. The creative minds at Swisstek timepieces are pioneers of using very rare natural coloured diamonds, sapphires, rubies and emeralds in their elite watch designs.

Natural coloured diamonds are a unique and contemporary fashion twist on the standard white diamonds. They exude an unmistakable warmth, beauty and sophistication, enabling the wearer to express his or her own unique individuality.

WHAT ARE NATURAL COLOURED DIAMONDS???

"Naturally rare, naturally beautiful"

Natural coloured diamonds are found in nature in every shade imaginable and each and every stone is one of a kind. The physical conditions required to form these miracles of nature occur very scarcely, making natural colour diamonds extremely rare. How rare? For every natural colour diamond, there are ten-thousand colourless ones that have made the trip to the Earth's surface. It is this entirely natural process of geographical formation which ensures that each natural colour diamond used in Swisstek watches is one of a kind.

The formation of natural colour diamonds is a process that requires the presence of not only the original magical formula for all diamond creation, but also the presence of additional trace elements and distortions to the typical diamond crystal. If an element interacts with carbon atoms during diamond creation, the diamond's colour can change. Radiation and pressure on a diamond's structure will also impact its colour as well.

Tremendous pressure exerted on a diamond deep in the earth can abnormally compress its structure, thus creating a red, pink, purple, or brown (chocolate) stone. Due to the variations in the colours and the unpredictable nature of the natural stone, qualified professionals must sort through each individual stone used in the Swisstek timepieces and compile them to match the preferences of the designers. The entire process is painstaking, time consuming and the wastage is high, but as KSN declares, "Only the best for a few... the entire process is well worth it to guarantee Swisstek owners uncompromised excellence, sophistication and style".