Innovative Marketing Embraces Office Competition

Riverside, CA, April 29, 2015 (Newswire.com) - With the NCAA basketball tournament well underway, the leaders at Innovative Marketing have already had their share of March Madness. The firm’s leadership team has embraced it as a team-strengthening opportunity. As John, the company’s director, explained, “We’ve always enjoyed spirited office competitions here at Innovative Marketing, so I think March Madness simply gives us another fun way to grow closer as a team and have some fun at the same time.”

John pointed out that although US companies lose around $1 billion in productivity during the tournament, it’s likely because people obsessively check their brackets and watch games on their computers and mobile devices. However, John and the rest of the leadership group at Innovative Marketing believe that by engaging in March Madness excitement, they’re able to garner a range of benefits.

"We provide a broad range of team-building events and activities for our associates,"

John, Director

“Office pools are probably the best things that March Madness provides a workplace,” added the director. “They enhance overall morale and allow everyone to engage in healthy competition. In a very real way, they also strengthen personal bonds. This leads to better collaboration in the future and bolstered productivity in the long run. For us at Innovative Marketing, these benefits far outweigh any temporary distractions that the tournament might provide.”

The company has earned its reputation as an industry leader partly because of the positive company culture that the team has cultivated. “March Madness adds an extra dimension to the enjoyable and supportive culture we’ve created,” John noted. “I look forward to it every year, and I’m sure my colleagues do as well.”

Innovative Marketing’s Director Highlights the Firm’s Dedication to Team Building

Forging strong connections between the firm’s associates has always been a point of emphasis for the leaders at Innovative Marketing. This dedication to team building is very clear when March Madness rolls around, but it’s also evident throughout the year.

“We provide a broad range of team-building events and activities for our associates,” added the director. “Whether it’s traveling to an industry conference or something as simple as a team dinner, we’re always looking for ways to bring our high-achieving executives closer.”

Giving back to the community is one way that Innovative Marketing’s leaders strengthen their team. The firm’s associates participate in a variety of philanthropic pursuits, including both hands-on volunteering and fundraising events. As John commented, “If we can support the communities that have enabled our success and boost team morale at the same time, everyone truly wins. We’re always looking for new ways to give back, and I think our team members really appreciate that.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.