Innovative Marketing Focuses on Team Development

Riverside, CA, September 25, 2015 (Newswire.com) - “At Innovative Marketing, we are known for our strong leadership,” said John, the company’s director. “We nurture our people through continuous learning, which is how we consistently produce leading-edge results.”

The executives realize that the team’s development needs to occur on an individual basis as well as at the corporate level. “When you join our company, you are provided with a customized training plan,” said John. “In addition to classes and team-based training, we map individual objectives to our overall goals. As our team members grow, they contribute to the bottom line.”

"We make learning part of our daily business,"

John, Director

“We make learning part of our daily business,” added John. “One way we accomplish this is through our personalized coaching program.” New hires are paired with seasoned executives so they can obtain hands-on training while they quickly come up to speed. In addition, they begin to receive the mentoring that will become a cornerstone of their career development. “As soon as you walk in the door, you start to learn how business is done. This program allows you to get your feet wet,” he added.

The executives at Innovative Marketing also encourage team members to attend conferences and off-site training programs so they can network with their peers and industry experts. “Networking has far-reaching benefits,” he added. “Our people obtain valuable data on the latest marketing techniques and industry trends. In addition, their new connections may benefit the business. You never know when the opportunity for a partnership or a joint campaign will arise.”

Innovative Marketing’s Leader Enhances the Firm’s Development Program

The Innovative Marketing leadership team has developed a training curriculum that centers on leadership skills. “Without strong leadership, you will not survive in this competitive environment,” said John. “People aren’t born to be inspirational managers. They need to learn how to do it.” Management expects every new hire to run the company someday, which is why they have made a significant investment in training.

“One person who inspires us is Mark Cuban,” said John. “His track record as an entrepreneur and an investor is the subject of many case studies here.” The team will be using Cuban’s success story as a basis for its updated training curriculum. “Cuban’s message is pretty clear. Read any interview he has given, and you will see that he emphasizes hard work and overachievement. He also advises you to understand your customer, and to learn as much as you can. These messages mirror the philosophies we endorse here at Innovative Marketing,” he added.

John also noted that Cuban’s message of learning applies to Innovation Marketing’s focus on development. “Cuban urges us to learn as much as we can about technology so we can get ahead,” he remarked. “However, he also advises us to learn more about the problem we are solving. If we only become experts at our jobs but not at the solution we are creating, all the training in the world won’t help. That’s why we are focused on creating leaders who can keep everyone focused on finding the right answers.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.