Innovative Marketing Highlights Team-Building Best Practices

Riverside, CA, May 29, 2015 (Newswire.com) - “I feel very lucky that Innovative Marketing enjoys such great success,” said John, the firm’s director. “I believe that a big reason for this is my colleague’s dedication to nourishing a culture that promotes growth and development. It’s almost magical when our people join their unique talents and perspectives to produce superior results for the businesses we serve. Not only is it great for our organization, but it gives our people the confidence they need to reach for their most ambitious goals. To ensure that we continue on this trajectory, we’re hosting a series of team-building activities.”

"Your office culture must have the right energy,"

John, Director

Innovative Marketing Director’s Takes a Strategic Approach to Team Building

John warned business leaders like himself not to blindly enter into any team-building efforts. He explained that the only way to elicit substantial results is to first set the tone team members need to open themselves to strengthening their relationships. “Your office culture must have the right energy,” he continued. “Your relationships with everyone must come from places of respect and trust. No one is going to benefit from an activity if you order them into it. Also keep in mind that you have to lead by example. If you maintain healthy relationships with them, they’ll do so with each other.”

According to John, professionals should also feel comfortable knowing that their insights are encouraged and valued. If they’re free to speak their minds, they’ll feel more inclined to do so. “This brings me to the subject of open and honest communication,” he stated. “You can’t have a strong team without it. Make sure everyone understands their responsibilities and overall objectives, as well as how these impact your company’s mission. Doing so instills a sense of purpose and community as they get to know how their combined efforts drive success.”

Innovative Marketing’s director made a final suggestion for creating an environment conducive to team-building. “I think a lot of business leaders neglect the option of a consensus-based strategy in their offices,” John concluded. “It isn’t easy at first, and it requires a good deal of time. Still, it has really made its mark at Innovative Marketing. This approach gives our team members ownership over our processes. We solve problems and come to decisions together, making our operations a combined effort and keeping both morale and performance high. I guarantee it will bolster the spirit of any team.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.