Innovative Marketing Promotes Company Values

Riverside, CA, June 26, 2015 (Newswire.com) - “There are so many facets of running a successful business,” said John, the director of Innovative Marketing. “Unfortunately, many leaders fail to recognize that it all hinges on cultures that honor the businesses’ core values. Furthermore, some managers who do recognize this aren’t prepared to invest the effort required to create such environments.”

John also pointed out that not only should business leaders promote meaningful values, they should also shape their encouragement carefully. If team members perceive that they are being ordered to subscribe to certain virtues as if they are rules, they may be a bit resistant to do so. Instead, managers would do well to build teams of professionals who already maintain loyalty to said values. This means that the hiring process must be somewhat intensive, but it is well worth the effort. When everyone shares a core set of beliefs, all business operations improve.

"Our commitment to company values at Innovative Marketing has enabled us and our firm to thrive,"

John , Director

Director of Innovative Marketing Highlights the Benefits of Adherence to Company Values

“A business that operates on a solid foundation of core values is bound to go far,” John continued. “This approach has really helped Innovative Marketing excel. In fact, I don’t think we’d have such an amazing reputation in the industry without it. For instance, I believe authenticity is an important virtue. If I wasn’t genuine, my team members would have trouble respecting me – and I wouldn’t blame them. I want to be my true self, and I want them to do the same. Research indicates that professionals who are free to act with authenticity are some of the best performers. They’re also more likely than their peers to stay loyal to their companies.”

According to John, following core values benefits people on a personal level as well. They hone their abilities to live with integrity and empathy. They also become remarkably more self-aware. Those who value growth, for example, are inevitably encouraged to reflect on their skills. They identify their strengths, as well as the areas in which they might improve. Based on what they learn about themselves, they can undergo appropriate training. Personal and professional growth are the logical outcomes.

“Our commitment to company values at Innovative Marketing has enabled us and our firm to thrive,” John concluded. “I strongly recommend that all business leaders place greater emphasis on the values outlined in their company missions.”

About Innovative Marketing

Innovative Marketing is a high-performing provider of dynamic promotional campaigns that drive business growth and accelerate market expansion. The firm’s team of branding specialists has the skill and versatility needed to increase profitability for clients of all sizes. By applying in-depth market research and demographic analysis, Innovative Marketing delivers consistent results that clients see in both increased brand loyalty and enhanced bottom lines. The company maintains a commitment to professional development to ensure that each promotional initiative is powered by the collaborative efforts of an exceptional team. To learn more about how Innovative Marketing and their dynamic marketing and consulting services, visit the company’s website today.