Inside Sports News You Can Almost Trust Signs Multi-Show Branding Deal With Longhorn

Online, April 5, 2010 (Newswire.com) - Co-Producer Mark McClure announced today that Inside Sports: News You Can Almost Trust signed a multi-show sponsorship-branding deal with Longhorn Snuff Tobacco out of Owensboro, Kentucky. VP of Sponsorships and Public Relations for the show, Jennifer Lawton and McClure structured the deal.

Longhorn Tobacco is a proud sponsor of NASCAR'S World Truck Series made up of Kevin Harvick, Roy Hornaday and Sam Bass. Longhorn also sponsors Bass Fishing Champion Jeff Kriet. Inside Sports will be reporting LIVE for the May 2nd, World Champion Truck Series at Kansas Motor Speedway and The Southern Challenge Bass Fishing Tournament in Guntersville, Alabama May 6-9.

"Longhorn recognized that Inside Sports: News You Can Almost Trust is the perfect vehicle in which to showcase their NASCAR racing and profesional bass team, and we couldn't be happier to be working with two teams that are the tops in their respective sports. We are both excited to have the ability to reach one another's core fan base and thus expand the show's brand to a much bigger demographic while Longhorn promotes their talent to our diversified viewership," McClure stated.

While the deal was significant, both McClure and Longhorn declined to discuss the sponsorship contract value.