Insight Marketing Group on Interactive Marketing's Benefits
Freeland, MI, April 7, 2015 (Newswire.com) - “There are countless ways in which interactive marketing has had a positive impact on brand development,” noted Nicole, Insight Marketing Group’s president. “For starters, the campaigns are designed to be targeted to the specific consumer base. This is a complete departure from television advertising or print media, like magazines, in which you may or may not reach your desired customer.”
As Nicole explained, the interactive methodology is two-pronged in its ability to deliver results. “There is considerable market research that goes into each of our interactive campaigns,” she elaborated. “We’re constantly analyzing data to identify the typical consumer for the products and the right geographical locations in which to launch the brand’s campaigns. We refer back to this data frequently to ensure we’re on target.”
"Our goal is to customize the promotion to meet the needs and reflect the values and benefits of each brand we represent,"
Nicole, President
Following research, Nicole detailed the process the team uses to create innovative outreach strategies. “Our goal is to customize the promotion to meet the needs and reflect the values and benefits of each brand we represent,” she said. “We want to be sure each message resonates with the intended consumers. The success of each campaign hinges on how well we can connect with the targeted consumer base, and get them excited about the product and the brand.”
Insight Marketing Group’s Training Philosophy
In order to deliver results quickly, Nicole noted the Insight Marketing Group team participates in continual training. “Thanks to new technologies, the market changes quickly,” she said. “Therefore, our team has to be poised at all times to be ahead of the curve when it comes to promotional initiatives. What works today may not be effective tomorrow, so we offer regular training and one-on-one coaching to keep our team ready and able to meet new demands.”
For young professionals interested in a sales and marketing career, Nicole suggested that interactive marketing offers a lucrative future. “There’s no doubt that this industry is going to continue to explode,” she added. “The days of relying solely on TV ads or radio to market a product are fading fast. Consumers are actively seeking a more personalized touch. They want to understand the product’s value in their lives. They want to have a memorable experience. Interactive marketing has that ability to reach and connect with consumers on a level they respect and trust. This is the future of marketing and now is the time to get on board.”
About Insight Marketing Group
Insight Marketing Group specializes in the planning and deployment of event-based promotions that guarantee lasting and measurable growth in the marketplace. By leveraging thorough research and analysis, as well as groundbreaking marketing channels, Insight Marketing Group’s innovative team of brand ambassadors design dynamic initiatives that intrigue targeted audiences and increase revenue remarkably. They accomplish this through the cultivation of mutually beneficial connections between clients and their consumers. The firm’s success has established it as a leading consulting and advertising services provider in the industry, and it is expected to grow exponentially in the future. For more information, visit insightmarketinggroup.com today.
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