Insight Marketing Group on Why Face-to-Face Marketing Works

Freeland, MI, January 29, 2016 (Newswire.com) - “There’s definitely a difference in consumer response with face-to-face marketing,” shared Nicole H., Insight Marketing Group’s president. “When you have an opportunity to make that personal contact, you’re able to respond quicker to the customer’s reaction.”

As Nicole explained, face-to-face marketing promotes two-way communication. “First you must master the art of active listening,” she stated. “This means listening not to respond, but to be empathetic. As we train our Insight Marketing Group associates, it’s vital to allow customers to express their thoughts and ask questions. You may find that a feature you thought would be appealing to them has less impact than a different feature. You can also catch objections that you might be able to overcome.”

"The advantage comes from the ability to personalize it,"

Nicole , President

Nonverbal cues are also detectable in face-to-face marketing. “Speaking with someone in person affords you the opportunity to capture a greater message,” Nicole added. “There are many nuanced details body language provides. We train our team to respond to cues that might indicate individuals’ interests. For example, are they nodding their heads? That is a good sign, because it suggests your message is being received well. Furrowed eyebrows point to confusion or disbelief. If you see signs that someone is not grasping your message, you can stop and rephrase.”

Insight Marketing Group’s President on Why Face-to-Face Marketing Has the Edge

In addition to listening, Insight Marketing Group’s team notes that face-to-face marketing has a decided edge over traditional channels, such as television and radio spots. “The advantage comes from the ability to personalize it,” Nicole cited. “Between listening and nonverbal cues, you can tailor your message to what each individual desires.”

“This is a decided advantage over the one-way communication used for conventional advertisements,” she said. “With that approach, you’re simply hoping you’ve crafted a message that will resonate with your audience. You have to make a hefty commitment to that particular campaign as well. Here, you know for sure what works or doesn’t work. You can quickly adapt a new strategy if you find that your original methods aren’t as effective.”

“Overall, face-to-face marketing has proven more efficient in building brand awareness and delivering optimal returns,” Nicole concluded. “Contact us to see how we can help your next campaign make a lasting and meaningful impact.”

About Insight Marketing Group

Insight Marketing Group specializes in the planning and deployment of event-based promotions that guarantee lasting and measurable growth in the marketplace. By leveraging thorough research and analysis, as well as groundbreaking marketing channels, Insight Marketing Group’s innovative team of brand ambassadors design dynamic initiatives that intrigue targeted audiences and increase revenue remarkably. They accomplish this through the cultivation of mutually beneficial connections between clients and their consumers. The firm’s success has established it as a leading consulting and advertising services provider in the industry, and it is expected to grow exponentially in the future. For more information, visit img-marketing.com today.