Integrative Therapeutics, Inc. brings more sunshine into people's health with new Chewable Vitamin

Online, September 14, 2009 (Newswire.com) - GREEN BAY, WI (September 2, 2009) - Integrative Therapeutics, Inc. (ITI®)the leading manufacturer and distributor of natural medicines to medical professionals and their patients, is helping bring more "sunshine" into a healthy life with this latest Chewable Vitamin D3 supplement.

Human skin cells can synthesize adequate vitamin D after exposure to UV-B rays from sunlight, which is why it is sometimes called the "sunshine vitamin."

"Most people - especially the elderly - don't get the vitamin D they need from sunlight alone," mentioned Don Brown, Vice President, Medical and Educational Affairs. "It's exciting to have a new product on the market that addresses this - and one that tastes good, too, for better compliance."

Like the tablet form, Integrative Therapeutics' Chocolate Flavored Vitamin D3 2000 IU supplement uses a natural source of vitamin D, in the form of cholecalciferol (D3) - the same kind synthesized from sunlight in the human body.

The importance of vitamin D has been showcased recent years due to research showing its connection not only to healthy bones, but to immune system health as well.† Although the Institutes of Medicine (IOM) have set recommended adequate daily intakes for adults at 200 IU, many experts disagree with these guidelines and feel that the minimum should be raised. In fact, the IOM's own no-observed-adverse-effects-level (NOAEL) is set at 2000 IU daily.

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Integrative Therapeutics, Inc. (ITI) manufactures and distributes proprietary, natural, dietary supplements for medical professionals and their patients. Its manufacturing facility meets stringent quality standards and is organically certified and an FDA-registered drug establishment. Every day, more than 50,000 doctors recommend clinically proven, safe and effective ITI products to their patients. Find out more at http://www.integrativeinc.com.

†This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.