Intelestream CRM Consultant Ray Stoeckicht Takes an Honest Look at Social CRM

Online, September 22, 2010 (Newswire.com) - The interview answers common questions related to CRM in the context of small businesses and offers the CRM industry veteran's honest perspective on the subject of Social CRM. The company also announced a free webinar, "Understanding CRM" for July 8th between 12:00 - 1:00 PM Central Time.

Chicago, IL - Intelestream, Inc., a leading CRM consulting firm and developers of intelecrm™, the award winning small business online CRM solution, today released the transcript of an interview with Ray Stoeckicht, the company's VP of Professional Services. The interview answers common questions that small businesses are faced with when developing a CRM strategy. Stoeckicht offers his candid thoughts on the growing popularity of Social CRM.

In the interview, Stoeckicht states, "I think there is a lot of hype surrounding Social CRM and not a lot of room for practical application. I'm going to be honest here. Aside from being a marketing tool, I don't see much value for Social CRM in the sales cycle. Call me a cynic, but I'm skeptical. One of our clients told me the other day that social networking is great, but that her sales reps were interested in closing deals, not building communities. Fair enough. I have to hand it to her; she called a spade a spade." A full transcript of the interview can be read at http://www.intelestream.net/lp/lp-Qray1.html.

The company also announced its free webinar, Understanding CRM, scheduled on July 8th, 2010, from 12:00 to 1:00 PM Central Time. Hosted by industry veterans Ray Stoeckicht and Richard Baldwin, the webinar helps small and medium businesses better understand CRM. For more information about the webinar and to register, please visit https://www2.gotomeeting.com/register/207947051.

About Intelestream, Inc.
Intelestream, Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm that offers Open Source CRM Professional Services. Intelestream is the developer of intelecrm, the online CRM for small and medium sized businesses with a highly affordable pricing model for unlimited users. Intelestream also develops industry-specific verticals based on a CRM workflow. With Intelestream's diverse team of experts in both business and technology, the company is led by many of the brightest minds in CRM.

For further information about the premier provider of open source CRM consulting services and products, please visit the company's website at www.intelestream.net or call (800) 391.4055.