Intelestream Whitepaper Helps Small Businesses Understand Social CRM

Online, September 15, 2010 (Newswire.com) - Chicago, IL - Intelestream, Inc., a leading CRM consulting firm and developer of intelecrm™, the award winning small business online CRM solution, today announced the company has published 'Understanding and Harnessing the Power of Social CRM', a whitepaper that outlines the concept of Social CRM in the context of small and medium sized businesses.

The whitepaper provides a blueprint to understanding and harnessing the power of Social CRM. It covers traditional CRMs; social networking sites and opportunities; the differences between CRM and Social CRM; and what organizations should consider, prepare for, and buy in order to maintain a competitive edge in the marketplace.

With social networking opportunities growing at an alarming speed, many businesses are faltering under the pressures to keep up. Navigating through social networking sites can be an incredible waste of time if professionals are unprepared and do not know what to look for. With both the potential to reward and devastate a company's brand and reputation, properly understanding and harnessing Social CRM can determine whether a business remains competitive or obsolete.

"Our decision to publish this whitepaper is a response to the confusion about this topic that has been mounting among small and medium sized business professionals. There is an absolute sea of information out there when it comes to Social Networking and Social CRM. Our goal is to break it down into practical terms," states Stafford McKay, Jr., Director of Marketing for Intelestream. "As CRM consultants, it is our responsibility to keep the market informed of proven developing trends while speaking in a language everyone can understand," McKay continued.

The whitepaper can be accessed online at http://www.intelestream.net/en/lp-socialcrm.html.

About Intelestream, Inc.

Intelestream, Inc. is a Chicago based Customer Relationship Management (CRM) product development and consulting firm that offers Open Source CRM Professional Services. Intelestream is the developer of intelecrm, the online CRM for small and medium sized businesses with a highly affordable pricing model for unlimited users. Intelestream also develops industry-specific verticals based on a CRM workflow. With Intelestream's diverse team of experts in both business and technology, the company is made up by many of the brightest minds in CRM.

For further information about the premier provider open source CRM consulting services and products, please visit the company's website at www.intelestream.net or call (800) 391.4055.