IntelligenceBank Launches MopScore: The First Global Marketing Operations Maturity Index
MopScore is an index is designed to provide CMOs and senior marketing leaders quantitative insights and practical considerations on how they can reimagine their integrated marketing, governance and operational proficiency.
IRVINE, Calif., May 19, 2020 (Newswire.com) - IntelligenceBank (www.intelligencebank.com) today announced the launch of MopScore - an industry-first index that enables Chief Marketing Officers and Senior Marketing Leaders to self assess the maturity of their marketing operations, and ultimately, benchmark their scores over time and eventually against their industry.
“With more and more marketing departments embarking on digital transformation programs, senior marketers need a way to prioritize projects. Having a self-assessment tool to gauge current levels of sophistication - across a range of parameters - helps them paint a vision as to where they should go next,” according to Tessa Court, CEO of IntelligenceBank.
MopScore (www.intelligencebank.com/mopscore) is the first global measure of marketing operations maturity. Measured on 12 key dimensions, marketing departments self-generate an operational maturity score on a scale of 0-100, with 100 being the highest score. Scores are calculated against global industry standards across compliance, execution, process and technology initiatives:
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“Marketing budgets usually represent about 10% of turnover and MarTech tends to consume about 26% of the marketing budget,” confirms Court. “Thereby having this data on hand helps to justify investment spends on marketing technology and process improvement, both of which are more important than ever in changing remote working and regulatory environments as brands chart their course towards marketing operations maturity.”
IntelligenceBank is the leading digital asset management and marketing operations platform, helping content marketers work better and more seamlessly, manage digital assets, creative content approvals and compliance, and creative project management. IntelligenceBank’s beautifully designed platform is used by over 400 leading brands with 350,000+ users across the globe.
Source: IntelligenceBank
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Tags: chief marketing officers, DAM, marketing governance, marketing leaders, marketing operations, marketing software; marketing survey
