Interactive Ideas Expand into German Markets

Online, March 9, 2010 (Newswire.com) - Interactive Ideas' new appointment expands access to SolarWinds' award-winning network and application management solutions in the German market

Further investments support Interactive Ideas' reseller channel around fast growing technology vendors following Interactive Ideas' move to a new £1 million HQ & training facility.

Enfield, London, 9th March 2010 - Interactive Ideas, one of the UK's leading value-added Software and Technology distributor, announced today the appointment of Michael Meyer, who will be responsible for increasing access to and sales support for SolarWinds' (NYSE: SWI) award-winning network and application management products to resellers in the German markets. Meyer brings over 15 years of experience working in technology companies across a variety of sales and technical roles. He will take responsibility for working with resellers across Germany to train and help them build their SolarWinds business.

Mike Trup, Managing Director for Interactive Ideas commented, "Over the past two years, we have developed a strong relationship with SolarWinds, working closely to build channel programs that enable resellers to take advantage of the benefits of promoting SolarWinds' offerings. The strength of our training, customer education and channel support combined with SolarWinds' widely recognised reputation for quality and value has proved a winning combination. And now, we are excited about the opportunity to expand that success into the German markets."

Justin Endres, Vice President, International Sales at SolarWinds commented, "As we continue to expand our presence in Europe, it makes sense for us to move forward with our trusted channel partners. Interactive Ideas, through their outstanding sales support and addition of Michael Meyer, will help ensure that resellers in the German markets can confidently promote SolarWinds network and application management solutions and will continue to promote our growth and momentum in the German market."

Trup continued, "We have had a Pan-European trading capability for years - providing Euro, Dollar and Sterling credit and banking facilities. Our access to multilingual staff combined with the use of digital communications technologies allows us to effectively help technology companies build their presence across EMEA. We believe there is a role for a single location Pan-EMEA distributor that can provide fast and flexible fulfilment to complement local distribution."

SolarWinds' network and application management products are used by organizations around the globe to manage IT environments ranging from ten to tens of thousands of devices. Interactive Ideas' resellers will have access to all of SolarWinds' products including Orion Network Performance Monitor (NPM), the company's flagship fault and network performance management solution, and its associated modules; Orion Network Configuration Manager (NCM), SolarWinds' multi-vendor network configuration and change management solution; SolarWinds ipMonitor, the entry-level solution for monitoring network devices, servers, and applications; and SolarWinds Engineer's Toolset, an industry-leading suite of network management, monitoring, and troubleshooting applications, favoured by network engineers around the world.

About Interactive Ideas
Interactive Ideas is a leading value-added distributor of Software and Technology products, establishing themselves in the competitive IT industry by providing excellent customer service, proactively working with their partners and being able to identify emerging technologies.
Recognition as a leading specialist distributor has come from leading awards from Computer Reseller News, Microscope and PC Retail. Interactive Ideas has also being recognised as Red Hat's top distributor across EMEA. Past awards include the Inner City 100 award for growth and future entrepreneur of the year from Enterprise magazine.
Structured into two divisions; the consumer retail team has a strong track record working with retail, mail order and TV shopping companies to provide market leading and unique software and peripherals for the home and home office user. The corporate reseller team works with resellers, VAR's and systems integrators to provide software solutions, licensing and enterprise Linux for companies of all sizes from small business to the enterprise.
For more information please visit: www.interactiveideas.com

About Solarwinds
SolarWinds (NYSE: SWI) provides powerful and affordable IT management software to more than 90,000 customers worldwide - from Fortune 500 enterprises to small businesses. Focused on the real-world needs of IT professionals, SolarWinds products are downloadable, easy to use and maintain, and provide the power, scale, and flexibility needed to manage today's complex IT environments. SolarWinds' growing online community, thwack, is a gathering-place for problem-solving, technology-sharing, and participating in product development for all of SolarWinds' products.
Learn more today at http://www.solarwinds.com.