Interactive Text Response. The SMS Software For Presenters That Ticks All The Boxes.

Online, March 30, 2012 (Newswire.com) - Peter Davis from Morpheyous Pty Ltd, an Australian Software Development Company are pleased to announce the release of a brand new software product designed specifically for the Presentation, Speaker and Event Management Industry.

Interactive Text Response uses the Twilio application platform to allow Presenters to enable the capture of audience members contact details, negating the need for messy registrations and incorrect contact information.

Working via SMS (Short Messaging Service) via a users Cell Phone, Presenters can ask their audience to send an SMS to a pre-determined number that will respond with a series of questions about the person to be answered, often in return for a discount or special offer.

Interactive Text Response will capture the responses for later export to a database where the information can be used for follow up and marketing campaigns. Recipients can easily opt-out by a special code.

Interactive Text Response can also be used as a virtual business card where information is shared by a simple SMS rather then the need to hand over and then store a persons details. Working both ways, information is easily shared and stored for later retrieval.

Early beta tests has produced some great results, with major Event Managers and Speakers providing positive feedback on Interactive Text Response's ease of set up and use.

Peter Davis of Morpheyous said " Interactive Text Response is totally customer orientated software program that was developed as a result of feedback and requests from end users, the Presenters and Speakers themselves. Every suggestion received was considered and implemented into Interactive Text Response so that our software has the features and ease of use that our target customer requires"

With market saturation of Cell Phones and other mobile devices, SMS is simply the next generation of information sharing. SMS ease of use and cheap operating costs allows any person to capture and share information cheaply and effectively.

Interactive Text Response's Keyword function also allows the ability for Presenters and Event Managers to also capture real time feedback by allowing people to respond to survey questions via SMS which then can be acted upon immediately rather then at a later time when customer dissatisfaction has had a chance to affect a person or companies brand.

Complaints can be immediately sent via an SMS keyword and full details of the complaint can be recorded and acted upon straight away, often by a direct call to the persons Cell Phone at time of submission.

Interactive Text Response is simply the most easiest and effective way to capture information by SMS and further information can be found at http://interactivetextresponse.com