Interbrand Names Toyota "Best Global Green Brand of 2012"

Online, July 1, 2012 (Newswire.com) - For the second year in a row Toyota topped all green brands in the world by being named the "Best Global Green Brand" by Interbrand. Environmental sustainability is deeply ingrained in Toyota's company structure and a core management priority since the early 1990's. While all other green companies have been working hard, no one can top Toyota.

Interbrand is a global branding consultancy that has changed the world's view of branding and brand management by creating and managing brands as valuable business assets. The "Best Global Green Brand" list is an annual study based on Interbrand's annual Global Brands report which ranks the world's 100 most valuable brands. Each brand on the Green list has a global presence and a demonstrated record of delivering value to their stakeholders.

Year after year Toyota's dedication to sustainability has kept them on-top of the trend in green vehicles. This has led to improvements in energy use, water consummation, waste and toxic emissions. Toyota is always looking ahead to see what companywide initiatives they can improve in order to enhance environmental performance and build on its reputation of cutting-edge eco vehicles.

The Prius, which has ultimately become synonymous with the term "hybrid" in many people's minds, was the beginning of green success at Toyota. This extremely successful hybrid vehicle continues to set the bar for other green car manufacturers around the world, including Toyota itself.

Toyota's all-new Prius C is a great example of a Toyota hybrid that will not disappoint. The benefits of the Prius C's hybrid technology include excellent fuel efficiency and extremely low CO2 emissions. It features a newly developed 1.5L petrol engine with an advanced electric motor. Both units are capable of driving the car independently or in combination. The system manages the output from each power source depending on the driving situation in order to provide the optimum balance of performance and fuel economy.

Toyota continues to make sustainability a top priority across their brand. Their corporate strategies as well as hybrid and green cars prove that Toyota will not be slowing down anytime soon. For more information on Interbrand's Best Global Green Brands list visit www.BestGlobalGreenBrands.com/.

If you would like more information on the Prius C or any other green Toyota models, visit Route 44 Toyota in Raynham, MA today. Their friendly staff will be available to answer any questions you may have. You can also find Route 44 online at www.Route44Toyota.com/.

About Route 44 Toyota: Route 44 is a local Toyota dealership located in Raynham, MA. They carry a large inventory of new and previously-owned Toyota cars, trucks and SUVs. Their finance, service and parts departments as well as their vehicle staff all work hard to make sure each customer leaves completely satisfied.