International Association of Women Recognizes Sandy Gerber as a 2019-2020 Influencer

CHICAGO, January 30, 2019 (Newswire.com) - The International Association of Women (IAW) recognizes Sandy Gerber as a 2019-2020 Influencer. She is acknowledged as a leader in marketing. The International Association of Women (IAW) is a global in-person and online networking platform with nearly one million members, 1000+ in person and virtual events, over 100 Local US based Chapters and International Chapters in several cities in China.

“I’m pleased to welcome Sandy into this exceptional group of professional women,” said IPDN President and IAW Spokesperson Star Jones. “Her knowledge and experience in her industry are valuable assets to her company and community.”An entrepreneur, Sandy Gerber started her first business, NEXT Marketing Agency, in her bedroom and grew it into a highly successful, award-winning company. She knows the challenges small business owners face and is passionate about helping other entrepreneurs take their businesses to the next level.

For more than 20 years, Ms. Gerber has worked with some of North America’s leading companies, helping them to revitalize their marketing and communications. As CEO of her newest company, NEXT Impact Press, Ms. Gerber uses her expansive expertise in all aspects of marketing and communications to create innovative marketing strategies and positioning and educate business owners and teams on how to create and deliver effective communications.

“I create strategies and products that give business owners practical ways to brand, message and share their “why” to stand apart from their competitors and get people talking about their business. It started a decade ago with the creation of “BRAND CHATTER™” marketing methodology and education products and now includes the “EAT” Communication Technique,” Ms. Gerber said. “My book, BRAND CHATTER™: 5 Simple Steps to Brand Your Business to Stand Out, Create BRAND CHATTER™ and Grow Sales is still a very popular resource for entrepreneurs.”

Ms. Gerber pioneered the Marketing & Communications Mastery online school, which offers entrepreneurs self-study programs to create competitive brand strategies, unique marketing content and effective sales tools. “The most popular programs, ‘Influential Communications’ and ‘Elevator Pitch Mastery’ are based on a psychological and scientific communication technique, 'EAT,' which once used, creates incredible results immediately,” she explained. “Both of these courses teach the students how to clearly package their messaging to communicate effectively and motivate people to listen and take action.”

Creating marketing strategy, messaging and Marketing Action Plans (MAPs) for companies who need to revitalize their brand or stand out from their competition is Ms. Gerber’s specialty. In addition to consulting and coaching clients, she is a sought-after speaker and trainer for businesses, conferences and organizations. Every presentation or workshop is customized for the audience and delivers the EAT communication technique training in an informative, humorous and memorable way.

“In my corporate career as an audience member, I had to suffer through some pretty lackluster keynotes. Those experiences drove me to always deliver relevant information in my presentations with humor and impact,” she added.

Helping entrepreneurs successfully market themselves effectively is what Ms. Gerber finds so rewarding about her career. “I can feel the direct impact I make when the business owner is ignited and confident in their marketing messaging,” she said. “I love ‘cracking them open’ to find their ‘why’ and their business distinctions and then packaging those in memorable messaging that is easy for them to deliver,” she said. “I want to continue to grow my online school and course offerings so I can help more business owners. I am also in the process of writing a new book about 'EAT' to train effective communications on a global scale.”

Passionate about giving back to her community, Ms. Gerber has offered her mentoring services as a supporter and volunteer with numerous organizations, including the Board of Trade Leaders of Tomorrow Program, the Forum for Women Entrepreneurs, Bridges to Community and ME to WE.

Awards & Accomplishments: BIV Top 100 Fastest Growing Company Award; YWCA Women of Distinction; Business Person of the Year Finalist, Chamber of Commerce; Women of Worth Mompreneur of the Year; Marketing Teacher, Kwantlen University; Women of Worth Leader of the Year Finalist; Founder of NEXT Step Philanthropy Program; Marketing Strategist for BCLC PlayNow Gaming Platform Experience; Driver & Marketing Strategist for Molson Canada www.iam.ca Beer Community Experience; Mentor Board of Trade Leaders of Tomorrow Program; Creator of BRAND CHATTER™ Marketing Messaging and Methods; Creator of Marketing & Communications Mastery School, M.O.D.E.L. Award for Transforming the Organization & Owning the Customer; Silver Transform Global Marketing Award.

About IAW
The International Association of Women (IAW) is a global in-person and online professional networking platform that provides nearly one million women the forum, professional development and services needed to thrive in an interconnected world. Through 100+ local chapters, International Chapters in several cities in China and 1000+ in person and virtual events, members cultivate valuable connections, develop professionally, and promote themselves and their businesses. Founded in Chicago in 2017, IAW is a division of Professional Diversity Network, Inc., an online network tailored to provide diverse professionals in the United States with access to employment opportunities.

Source: International Association of Professional Women