International Sportsmen's Exposition Embraces Drinkwear Clothing Company At This Year's Tradeshow

Online, January 12, 2012 (Newswire.com) - International Sportsmen's Exposition (ISE) is the world's largest collection of fishing, hunting and outdoor products. The yearly event attracts thousands of outdoor aficionados from around the globe. This year ISE Sacramento has agreed to house Drinkwear Clothing Company (DWC) at their biggest exposition to date. The expo will take place January 19-22 at the Cal Expo Fairgrounds located at 1600 Exposition Blvd. Sacramento, CA 95815.

Attendees will be introduced to a refreshing spin on active lifestyle apparel. Each DWC t-shirt or sweatshirt comes fully equipped with custom made, removable "pop top" bottle openers built into the bottom right seam.

"I'm excited about participating in the ISE show because our brand has been well received by fishermen and sportsmen alike. We provide a quality product and although our line of clothing is not exclusively geared towards the outdoor enthusiast, it has a unique and practical use for this sporting group," says Anthony Fuller CEO of Drinkwear Clothing. This year's attendees can expect to interact with a 3D pop-up Archery Range, and attend expert-led demonstrations and seminars involving youth, newcomers, pros, media personalities and celebrities.

Event tickets can be purchased at the door for $15.00 per adult. Youth under 15 years of age and Military veterans are Free. For more information about Drinkwear Clothing and to purchase tickets to ISE please visit:
http://www.sportsexpos.com/index.cfm
http://www.drinkwearclothing.com

About Drinkwear Clothing Company:
Drinkwear Clothing Company was established in 2008 in Sacramento California. Manufactured in the USA, these non-traditional tees are giving new meaning to the words "retail marketing." What sets Drinkwear apart from the usual t-shirt or sweatshirt is with each product sold, customers receive custom made "pop top" bottle openers built into the bottom right seams. The bottle openers can be removed at the owner's convenience, for going through washing machines or metal detectors. Drinkwear is cornering the market on active lifestyle apparel and is quickly becoming one of the hottest clothing brands for outdoorsmen, professional athletes, soccer moms, students and party goers around the globe.

About International Sports Expo:
For 36 years the International Sportsmen's Exposition (ISE) events have presented America's premier adventure-travel, hunting, fishing, shooting-sports, boat and camping products and services to outdoor enthusiasts at events held during the first quarter throughout the largest western United States markets. Each of the five ISE shows display from 300 to more than 600 leading resorts and lodges, outdoor-product manufacturers, boat dealers, regional and specialty retailers, hunting and fishing guides and outfitters, national and local conservation organizations, state and federal government agencies, and nonprofit groups.

For media inquiries please contact:
Tia Jackson,Publicist
Drinkwear Clothing Company
510-541-5373
[email protected]
www.drinkwearclothing.com
@drinkwrclothing
@tiamichellepr

John Kirk, Director of Communications
International Sportsmen's Exposition
360-397-0209