Intex Speakers Sparks Beat Battle On Social Networking

Online, August 9, 2010 (Newswire.com) - Intex Technologies, one of India's fastest growing IT hardware, Mobile Phones and Electronics companies, has launched a unique consumer contest focusing on its multimedia speaker range on Facebook, Orkut and Intex's own microsite (www.beatbattle.intextechnologies.com).
Intex is renowned for its speakers range. The brand enjoys leadership in many states in India. The contest aptly named Intex 'Beat Battle' pitches contestants against each other through an engaging flash enabled game (apps.facebook.com/intex_beat_battle/). The two-month-long campaign shall have 4 lucky winners taking home Intex's latest 5.1 Channel range of speakers.
This nifty application features a virtual room with a fully functional music keyboard consisting of 6 versions of guitar notes, 6 notes of drum, and various other musical notes like scratch, solo, descent and fade. Players need to mix these notes in order to create great music that is loud enough to make items in the room fall and break due to the high decibels! A contestant scores on the basis of the music created and the elements of the room affected. Another unique feature of the application is the "Invite a friend" feature, which helps a user to gain 1000 points for every friend who joins the Intex Facebook page through referral.
The application has been conceptualized and developed by 'Webitude' on its unique proprietary technology base that enables publishing social games and applications simultaneously and seamlessly across different platforms - in this case, across Facebook, Orkut and the Intex's microsite - www.beatbattle.intextechnologies.com. A user can participate in the contest from any platform and can compete against users of the various platforms for instance; he can participate through Intex's microsite but can compete against his friends on Facebook and Orkut as well. This seamless connectivity enables higher reach for the application.
As per Intex's spokesperson ,""Word of mouth" referred as "viral marketing" on the Internet and Social networking websites provides an incredible reach in terms of viral spread. Our application aptly demonstrates the USP of our high quality range of speakers - quality and distortion-free sound. Moreover the unique feature of simultaneously publishing the application across social networking sites has given us great reach and visibility. It's been a great promotion for Intex's multimedia speakers of 2.0 to 5.2 channel configuration and the response has been stupendous."
The contest runs from 21 July 2010 - 18 Sept 2010

About Intex Technologies (India) Ltd.
Intex Technologies is a 14-year-old IT Hardware, Mobile Phones and Electronics Company, headquartered at New Delhi. It has a pan-India presence though its own network of 33 offices and 400+ service points. Brand 'Intex' covers 8 business segments- Computer Peripherals, PC, Mobile Phones, Consumer Electronics, Memory Products, Retail, Enterprise and International Business.