Introducing IDNA - A Concept As Unique As You

Online, March 17, 2013 (Newswire.com) - The youth of today, caught in the midst of an economy in constant flux has taken to creating their own solutions to rising beyond competition and 'old world values' of taking up service jobs and working toward pensions and retirements, heralding in the Start-ups revolution. One such uniquely creative concept is Pune based Start-up - iDNA. Bringing together biotechnology and DNA imaging technology for the first time in India, iDNA creates unique lifestyle products that are super-personalized for their customers with their customer's own DNA image. The time of t-shirts and mugs with catchy phrases and photographs dominating the personalized products industry is now passe with iDNA's proprietary DNA imaging technology providing the ultimate expression in personalized products and unique gift ideas.

iDNA is the brain child of a group of Pune based entrepreneurs with diverse expertise ranging from graphic design, DNA imaging, digitization, engineering, contemporary & modern art, education and biotechnology. How such a diverse group of individuals came together to form iDNA, was explained simply by Co-founder Yash, who said, "What drives iDNA is a passion to do the 'unordinary' and take on challenges that require solutions that are out of the proverbial box." The co-founders of iDNA had the passion and the creativity, which they augmented with the technical expertise at GeneOm Biotechnologies, another Pune based company that specializes in research in the biotech field, and iDNA was formed.

Yash says, "This unique idea of using a customer's DNA to create exclusive gifts will revolutionize the personalizedgifting segment in India. We first obtain from our customers a sample of their DNA, using the 'cheek swab method' which is a simple, painless, non-intrusive and industry compliant DNA collection method. We then process and image the customer's DNA and create a digital image of it using our DNA imaging and digitization technology, which is a one-of-a-kind technology in India. Once we have this digitized DNA image, we super customize& graphically enhance it as per the customers need and then print it on the chosen product to create unique personalized gifts& life style products."

Nishant, who is the Head of Operations at iDNA, adds that their product catalogue begins with the usual products like personalized t-shirts, frames, diaries and mugs. Then scales up to merchandise like mobile &laptop skins, customized Zippos; lifestyle and interior decoration products like modern art canvases, wall papers and home decor items and high end jewelry like DNA based wedding rings, bangles, pendants and bands. iDNA also provides unique corporate gifting solutions which are ideal for employee engagement activities and client gifting. They offer a variery of corporate gifts likepersonalized diaries, mugs, calendars, visiting cards, canvases & gift vouchers which guarantee to make a lasting impression. As per Nishantteam iDNA mantra is, 'You dream it, we iDNA it!'

The iDNA team feels it is poised to cater to the smart and discerning market that India boasts currently and is confident that the unique lifestyle products that their futuristic DNA imaging and digitization technology is capable of creating will revolutionize the personalized gifting, lifestyle, home decor, interior design and corporate gifting markets in coming years.
For Moe information Visit.
http://www.idna.in/
Tel: +91 9423570144/9673319802
Email: [email protected]
Email: [email protected]