Introducing the Amoro.com Custom Bracelet Builder

Online, July 24, 2013 (Newswire.com) - Luxury jewelry retailer Amoro.com is proud to unveil a brand-new bracelet builder service on its website. The bracelet builder is an easy-to-use wizard that guides customers through a short three-step process to create a custom diamond tennis bracelet in your choice of precious metal, length and diamond size and grade to fit your budget.

At every step of the bracelet building process, customers are asked to make a selection regarding product specifications such as diamond carat weight and grade; setting style; and precious metal color and purity. Customers may also indicate their preferred bracelet length to ensure a proper fit. Prices are updated with each applicable selection, making it easy for users to see how particular choices affect the bottom line.

"We are very excited about the bracelet builder," says Amoro president Steve Crane. "This gives our customers a convenient way to personalize their purchase and make the item more meaningful. We anticipate our customers using the bracelet builder to create one-of-a-kind wedding or anniversary jewelry, as well as to design special gifts for birthdays, graduations, and other important celebrations."

Crane further speculates that the bracelet builder will appeal to trendsetters who desire semi-custom diamond jewelry at reasonable prices. "Some people simply aren't content to buy a diamond tennis bracelet 'off the rack,' but neither can they afford a completely custom design from a world-class jeweler. Amoro's bracelet builder takes care of this problem by allowing them to start with a design by one of our expert artisans, and then customize into something all their own. It's truly the best of both worlds."

The bracelet builder wizard is now live at Amoro.com and ready to accept design ideas and product orders.

To learn how you can get started building your own bracelet or for more information about the rest of Amoro's diamond jewelry line, please visit us online today.