iPOTT Officially announces the Launch of "TrustIT"!!

Online, December 10, 2009 (Newswire.com) - In the world of global software search, iPOTT has been a well known name - in the niche fields of IT & ITES services, software products marketing, support and knowledge services. And this market is currently poised at the crest of a new wave of growth and expansion.

A recent study by Nasscom and Bangalore-based management consulting firm Zinnov Management Consulting reveals that sales of software products are expected to jump from the current US$ 294 billion to a high of US$ 537 billion by 2015. And not far behind is the Indian software product market, which is estimated to breach the US$ 300 billion mark by 2015. In this upwardly mobile market, organizations are constantly challenged to increase productivity and strengthen their competitive edge, while reducing quality concerns and questions of credibility. Given this situation, the IT & ITES market has been increasingly looking for a system to verify and authenticate software companies and products that would be acceptable across the globe.

Enter TrustIT™. Freshly launched by iPOTT, this web-based facility is geared to provide the crucial service of product/company validation and authentication.

Through service models like STARDOC, STARORG and STARPRO TrustIT™ enables easy online validation and on-site auditing, and through a process of random checks by TUV Rheinland, an easy means to get corporate sustainability and social performance verified and validated. Both TUV and iPOTT web sites will carry all information on companies and products certified by TUV Rheinland. Validated companies will also be provided with a customized 10-digit ID number. What's more, the ID print templates can be used freely on marketing material related to the certified product or service. Users of iPOTT can obtain the Trust Seal which will be displayed on the site. The seal, renewable every year, can be used for 'free' for all marketing related purposes of the company.

By helping global IT companies leverage the distinctive attributes and technological advantages of their products and services TrustIT™ is in a position to help them gain a crucial edge in today's increasingly competitive market.