Irelays Expands Globally, Adds User-Friendly Features For Their Ecommerce Resellers

Online, May 29, 2012 (Newswire.com) - Irelays, the global gift delivery service providers for resellers are successfully going through their expansion plans laid forth a year back. The gift relay service provider already offers its online gifting resellers, a rich catalog of gifts, mainly flowers, cakes, chocolates, wines, gifts and gourmet baskets, and has been adding more variety to its offerings. They have also expanded geographically and are now catering to more than 95 countries, with future plans to add another 45 countries before Christmas 2012.

Irelays has now come out with product data feeds to make reselling gifts on the internet, easiest than ever, without losing their hard earned customers to other online merchants, as in the case of online affiliate marketing. The product data feeds are provided through REST API, which can be seamlessly integrated into any application developed in any platform to keep up with updates on their system.

This feature enables ecommerce players in gifting to be able to add more countries & product range to their existing offerings. This also opens up an opportunity for new prospects entering the gifting industry to do so with ease. Resellers can now access product information dynamically and can have real-time changes getting effected. The feeds, which are currently supported in XML format, will be extended to JSON format in the next couple of months.

Irelays also gives a detailed documentation for the types of feed, and end points along with example code for integration in Java, PHP and ASP.NET. Irelays can also give support in providing the example code written in any other language to suit the customers' system.

In addition to the basic gift order fulfilment services, Irelays has also started providing their customers more value added services in customer service, order processing and merchandising. Irelays is currently extending these services only for their member resellers.

"Our aim is to become the best gift relay service providers in the world, while leveraging on the power of our technology", says Sai Thota, CEO of Irelays. He also added that the current focus is on going to the last mile of the supply chain in gift delivery across the globe.

Going forward, Irelays is planning to add more variety in its product category in accordance to the changing needs of the customers worldwide. Assured Sai, "We are steadily progressing towards our goal of being the go-to people for the gift delivery needs of gift resellers around the world".