IResearch - Leading Market Research Consultancy

Online, December 1, 2013 (Newswire.com) - Market research is extremely important or businesses and organizations. Using effective market research strategies is important to get the desired results. iResearch is a leading market research consultancy which has acquiring, organizing and interpreting market information. The company has enough proficiency and discipline to deliver the results to you in your budget and within the given timeframe.

The company offers many services which are aimed at helping you acquire market information smoothly. Online surveys are one of the major services offered by it.

Online Surveys:

The company consists of expert marketing researchers. These professionals have the knowledge of different techniques and methods to conduct market research. The company understands your situation and recommends a technique which suits best to your timeframe, budget and objectives. The company specializes in online surveys, although you can avail other types of survey too on request like in-person, mail, online and telephone.

Advantages of Online Surveys:

1. Online surveys are the fastest means of conducting surveys. They obtain thousands of responses in just a few days or hours.

2. You can save significant costs by using online surveys. In online surveys there are no costs involved in interviewers, data entry, mailing and printing.

3. Through online surveys, you can demonstrate or display audio, video, documents and images.

4. They employ complex logic like randomizations, branching and logic.

5. It results in cleaner and clearer data.

6. Online surveys are more interesting for respondents as the involve logos, graphics and colors.

7. As compared to in-person and telephonic surveys, online surveys are more suitable in case of sensitive subject matter.

8. In case of open-ended questions, you can obtain more detailed and longer responses by using online method of surveying.

9. With online surveys, you can merge pre-existing data with survey data.

10. Such surveys are quite suitable for high level and busy respondents since they can participate in the survey at their convenience.

11. They enable better quota control and sampling.

Product Positioning Strategy:

The company implements effective strategies for product positioning. Positioning is an integral part of market segmentation. Goods position cannot be defined until your company has selected specific targets and segmented the market. Some of the common market research issues are:

1. Present position
2. Appearance of the "space"
3. Other products occupying the space
4. Loopholes present in the category
5. Most crucial dimensions
6. Product positions needed by your company

Product positioning is a valuable strategy since it helps to identify the product occupation "space" in the marketplace. Every service or product has a position. The position is the perceptions of the consumers about the product. These perceptions do not necessarily reflect the reality of the product. The position of a product in the market can be enhanced by packaging, branding and advertising. iRersearch can assist you in developing a powerful product positioning strategy.

To know more about the company you can visit the website of the company.

Communication Address of the Company:

iResearch
2010 Hillyer Place NW
Washington, D.C. 20009
Fax: (888) 501 2332
Phone: (202) 332 4505
Official Website: http://www.iresearch.com/product-positioning-strategy