iReshet Live-TV Application is Now Available on the iPhone App Store Providing Viewers Access to Res

Online, October 15, 2009 (Newswire.com) - Tel-Aviv --October 15, 2009- Reshet TV, one of the most successful television networks in Israel, has launched a Live-TV application for the iPhone and iPod Touch, based on the new functionality released by Apple in June this year.

The application, now available for download on the App Store, enables viewing premium TV content from Israel in Hebrew.

"iReshet is the perfect alternative for those living or traveling abroad, who still wish to easily follow television shows from Israel." said Mr. Avi Zwi, CEO of Reshet TV. "Viewers can rely on Reshet's continual promise to introduce innovative services to our worldwide audience." He added.

Reshet broadcasts a variety of programs including popular game shows, documentaries, reality programs, drama series and comedy for the whole family. On Wednesdays through Saturdays, iReshet broadcasts the live Channel 2 stream. iReshet utilizes Applicaster, a pioneering end-to-end turnkey broadcasting solution, supporting 24h live-streaming through a subscription service.

For downloading iReshet: http://tinyurl.com/ireshet

About Reshet
Reshet has operated and managed Israel's Channel 2 broadcasts since the channel was established in 1993. The company's new facilities, located in the Hi-Tech compound of Ramat Hachayal in Tel Aviv, include advanced studios, a world-class, sophisticated broadcast room, 10 Avid editing suites, and a school for the various television-industry professions.
As the leading broadcaster in Israel, Reshet's popular content mix is made of Israeli Drama series reflecting the Israeli way of living along side original formats, developed by Reshet's content division, which are being sold and produced worldwide and Israeli versions of international known formats (such as "The Amazing Race", "Dancing with The Stars", "1 VS. 100" and more).

About Applicaster
Applicaster is specifically designed to work with iPhone 3G and iPod touch, offering premium live-content owners a strong entry point into a highly lucrative market, through delivering live content to their viewers. This pioneering solution is comprised of a video encoder compatible to work with iPhone 3G and iPod touch, the origin server and content distribution agreement. For additional information on the Applicaster solution please email us at: [email protected]

Apple, the Apple logo, iPod, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc.

Media Contact:
Sharona Meushar +972 54 451 7058
[email protected]