ISACGlobal and Found Mojo partner to provide 'Mobile Advertising' and 'Advanced Analytix'

Online, May 27, 2010 (Newswire.com) - Bangalore, India and Chicago, USA - 26th May 2010: ISACGlobal and Found Mojo, Inc today announced their partnership to enable millions of Mobile Advertisers to have a firsthand experience of tracking visitor engagement on their sites.

With this partnership in place, Found Mojo offers brand advertisers the ability to not only reach the addressable mobile audiences but also track their engagement on their sites thus measuring conversion rates and ROI. ISACGlobal's Site Analytix delivers the industry's most accurate picture of what's happening on the site in real time along with the data analysis and integration tools. The partnership is in line with the both the company's motto of making advertising and analytics accessible to 'Hoi Polloi'.

"We can't think of a more natural partnership than this between Found Mojo, a brand synonymous with Mobile Advertising and ISACGlobal, the Real Time Internet Analytics modernizer," said Mr. Haricharan, CEO, ISACGlobal. "Found Mojo being able to provide analytics solutions as a value add to brand advertisers expands our reach globally thus benefitting the end users, driving them to an amazing experience of having visitor engagement levels at finger tips. This creates an opportunity for new revenue. The bottom line would be to move beyond just page views, visits, bounce rates to conversion rates and ROI"

"We are excited about our partnership with ISACGlobal, India's top analytics company that joins forces with Found Mojo, Chicago's fastest growing digital and mobile advertising company. Our advertisers no longer need to choose between getting robust data and analysis or an easy user experience;" said Shamsa Chaudhry, CEO, Found Mojo, Inc. "Robust visitor insights combined with online and offline consumer intelligence allow our advertisers to deliver the right message, to the right audience, at the right time. The insight interface of Site Analytix combines the industry's most intuitive and least complicated analytics experience. Even casual analytics users can quickly uncover and explore changes in key metrics, compare performance across campaigns and channels thus easily sharing data and reports. With this partnership Found Mojo emerges as an end to end provider of Interactive Marketing that is also able to track and measure ROI on every penny spent".

ISACGlobal's SiteAnalytix in addition to the real-time data also gives alerts and notes that enables advertisers to spot and share emerging business opportunities or ailing campaigns faster and more efficiently than ever before.

Found Mojo delivers proven mobile solutions across the campaign lifecycle that begin and end with the advertisers' goals. It also allows advertisers to reach their campaign goals by offering the richest set of tools that includes targeting based on reach, engagement, leads or actions. Found Mojo delivers a suite of both rich and fundamental solutions required to meet each advertiser's unique needs.

About ISACGlobal:
ISACGlobal is into the business of Analytix with internet analytics as its core competency. Over the last three years, ISACGlobal has clearly been recognized as a Real Time Internet Analytics modernizer which has set a trend with its 80|20 promise where it provides 80% of features of the products of big players in the industry at 20% of their price. ISACGlobal understands the requirements of different verticals, domains and has thus ensures that products are configurable.

About Found Mojo:
Found Mojo is a 360 Degree Interactive Marketing Agency Specializing in Digital and Direct Marketing with core competencies in analyzing the market opportunity and competition, profile, segmentation, analyzing customer behavior. Other services include developing brand communication strategies, integrating mobile and social media tactics, website design, creative and media channel optimization, business measurement, analysis, and reporting. Our offerings include Interactive Technologies, Performance Measurement, and New Media Optimization, Integrated Channel Marketing, Interactive Media, Mobile Technology, Social Media and Loyalty Programs.