IT&LY Hairfashion creates Pure Water Drops for Hair

Online, May 11, 2010 (Newswire.com) - Cruelty Free *Green Initiative

Purity Design by IT&LY HAIRFASHION, Milan Italy is proud to announce Pure Water Drops to their superior line of salon finishing products. Pure Water Drops are the purest shining and hydrating drops containing real concentrated protection including coverage against the harmful effects of the sun's UV rays.

Instantly conceal the signs of hair breakage and damage, creating a glass like brilliance to any hair type, texture, or color. Pure Water Drops will even serve as the ideal detangler when applied to damp locks. Wet or dry, hair will be nourished, healed and as an added bonus: protection from harmful UV rays.

Sandal, Barley and Philodendron are contained in this product, which have a high hydration and the capacity to prevent split ends.

For a brilliant shine apply a few drops to wet or dry hair. It is especially effective on dry hair or split ends keeping it in optimum "pure" health.

It is ideal for all hair types.

Suggested Retail: $22, 1 oz

For additional information or where to purchase visit www.italyhairfashion.com