Italy's Largest Bedding Producer Launches Hospitality Program For North American Market

Online, November 12, 2010 (Newswire.com) - Magniflex, Europe's leading trendsetter in bedding, today announced its first North American hospitality program at the International Hotel & Motel and Restaurant Show (IHMRS), taking place here November 13 to 16. Building on its experience having served hoteliers throughout Europe, the Italian brand is offering an elegant array of specialty foam mattresses which leverage the company's commitment to technology and innovation.

"We are very excited about bringing our deep experience serving major hotels in the European market to the hotel industry," said Magniflex Global Sales Director Marco Magni. "Consumer interest in the Magniflex brand has been very strong as a result of our significant investments in the brand over the past few years. We are well positioned to deliver the same great service and craftsmanship to hotels seeking to elevate the guest experience with enhanced mattress comfort and made-in-Italy quality."

Magni added that hotels can rest easy on the company's ability to ship quickly and low-cost drop ship program. Its distribution network is served by a central manufacturing facility in Prato, Italy, near the city of Florence, which produces up to 10,000 mattresses a day.

Magniflex is showing in booth 1659, space 17B, at the IHMRS at New York's Jacob Javits Convention Center, where representatives will demonstrate their latest mattresses, pillows, accessories, and discuss services designed to meet the needs of hotels of various sizes.

A timely introduction for the North American market is the company's Protetto line, the first Oeko-Tex certified bed bug-repelling mattress. Harnessing the power of plant-based insect repellants, the Protetto Mattress features the first mattress cover treated with a microencapsulated formulation of lemon and eucalyptus to be introduced in North America.

"We have been working on developing this type of product for a few years but decided to bring it to the forefront now after receiving significant interest and requests in the U.S.," said Magni. "There is a real need for solutions from the bedding industry right now, and as a manufacturer at the forefront of advanced fabric technologies, we felt compelled to develop and offer a viable option for the North American market."

Magni continued to say that the technology this product employs, backed by more than 15 years of successful application in medical, sports and other industries, offers consumers greater comfort and peace of mind to ultimately enhance their quality of rest.

In recent years, Magniflex introduced many leading-edge fabric technologies in the U.S. and Canada, each offering highly specialized health benefits to the consumer such as temperature regulation and moisture control. Mattress covers featured fabrics made from materials such as corn, soy, bamboo and marine algae. Most recently, the company employed nanotechnology to deliver the benefits of essential oils in its aromatherapy mattress collection.

Other products include the Magniflex Classic and Magniflex Naturally Collections. A top-selling line in the U.S., the Naturally line consists of MaisPrestige, EcoBamboo and GreenCotton mattresses which feature corn fiber, bamboo and organic cotton, respectively.

For more than 50 years, Magniflex has developed many unique mattress covers and cores that provide comfort and safety to consumers while minimizing impact on the environment. Magniflex was the first mattress company in the world to have its products certified by Oeko-Tex to guarantee the absence of allergenic substances harmful to consumers and to the environment.

In addition, Magniflex holds the original patent on the vacuum-packing system that shrinks and rolls a mattress to a tenth of its size, enabling one-person delivery and setup. Besides saving money during the shipping process, vacuum-packing significantly lowers the product's overall carbon footprint.

About Magniflex

Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 30 million people in 70 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, its central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada. For more information, visit www.magniflex.com or call 646-330-5483.